Sticky Branding

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Sticky Branding

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Author : Jeremy Miller
language : en
Publisher: Dundurn
Release Date : 2015-01-10

Sticky Branding written by Jeremy Miller and has been published by Dundurn this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-10 with Business & Economics categories.

Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.

Business And Branding 2 Book Bundle

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Author : Jeremy Miller
language : en
Publisher: Dundurn
Release Date : 2016-08-26

Business And Branding 2 Book Bundle written by Jeremy Miller and has been published by Dundurn this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-26 with Business & Economics categories.

Help your business stand out and grow its potential with this two-book collection of essential guides to creating a sticky brand and keeping the human touch in business. Includes: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands. Touch: Five Factors to Growing and Leading a Human Organization For better or worse, digital business has fundamentally changed how organizations hire, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect more effectively, we have lost the humanity — that critical person-to-person connection. This book will show you how to restore that connection.

Sticky Marketing

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Author : Grant Leboff
language : en
Publisher: Kogan Page Publishers
Release Date : 2011-01-03

Sticky Marketing written by Grant Leboff and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-03 with Business & Economics categories.

We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks 'not what your marketing can do for you, but what your marketing can do for your customer'. Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement', not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. Sticky Marketing proves that marketing should now be about value creation if you want to truly engage with your customers. It is only by providing value that you can win the battle for customer attention - stop shouting and start a conversation.

Planning Developing And Marketing Successful Web Sites

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Author : Jason I. Miletsky
language : en
Publisher: Course Technology
Release Date : 2002

Planning Developing And Marketing Successful Web Sites written by Jason I. Miletsky and has been published by Course Technology this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

If you are an E-Commerce entrepreneur, this is the book that you'll want your technical staff to read before creating your Web Site. This book provides future developers and designers information on how to think about creating a successful Web Site. In terms of the physical site and its role in the overall success of the dot-com business, it urges readers to think about their business as a complex program that responds to the needs of the customer who contact it over the Web. Broken down into three sections, this comprehensive book covers the following areas: Planning and Analysis, Designing and Developing, and Marketing. Managing and Marketing a Successful Web Site is for the programmer or developer who is serious about exploring the nature of a successful Web Site.

Text Book Of The Diseases Of Trees

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Author : Robert Hartig
language : en
Publisher:
Release Date : 1894

Text Book Of The Diseases Of Trees written by Robert Hartig and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1894 with Fungi categories.

Newsweek

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Author :
language : en
Publisher:
Release Date : 2008

Newsweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Current events categories.

Winning Body Language For Sales Professionals Control The Conversation And Connect With Your Customer Without Saying A Word Enhanced

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Author : Mark Bowden
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-06-07

Winning Body Language For Sales Professionals Control The Conversation And Connect With Your Customer Without Saying A Word Enhanced written by Mark Bowden and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-07 with Business & Economics categories.

Building on his classic guide Winning Body Language, master communications expert Mark Bowden reveals essential nonverbal strategies that help win sales Whether calling on a potential client for the first time, delivering a presentation, analyzing a client's needs, or making a sale, how the message is delivered matters as much as—or more than—what's being said. Winning Body Language for Sales Professionals unlocks the secrets of nonverbal communication to give sales specialists an unbeatable advantage. Mark Bowden has coached hundreds of clients how to communicate more effectively and influentially. In this guide, he delivers step-by-step guidance and demonstrations specifically tailored for sales pros, including how to read situations and cues in prospective clients' body language; knowing when (and how) to sit and stand; and subtle alterations to body language that convey positive energy, persuade and influence, and put customers at ease! Mark Bowden is a noted body language expert and creator of TruthPlane(TM), a communication and presentation training program used by Fortune 50 companies and CEOs throughout the world.

Competitive Branding

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Author : Torsten H. Nilson
language : en
Publisher: John Wiley & Sons
Release Date : 1998-11-09

Competitive Branding written by Torsten H. Nilson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-09 with Business & Economics categories.

Developing strong brands is one of the most cost-effective ways of achieving success. This book, clearly written and fully illustrated with cases and examples from international organizations, provides the necessary advice for anyone charged with the responsibility of developing their organization's brand.

New Writing And Daylight

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Author :
language : en
Publisher:
Release Date : 1972

New Writing And Daylight written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with categories.

Rainbow At Noon

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Author : Dorothy Walworth Carman
language : en
Publisher:
Release Date : 1935

Rainbow At Noon written by Dorothy Walworth Carman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1935 with Children of divorced parents categories.