Competitive Branding
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Competitive Branding Strategies
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Author : Rajagopal
language : en
Publisher: Springer Nature
Release Date : 2019-09-25
Competitive Branding Strategies written by Rajagopal and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-25 with Business & Economics categories.
Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read for all MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.
Competitive Branding
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Author : Torsten H. Nilson
language : en
Publisher: John Wiley & Sons
Release Date : 1998-11-09
Competitive Branding written by Torsten H. Nilson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-09 with Business & Economics categories.
Developing strong brands is one of the most cost-effective ways of achieving success. This book, clearly written and fully illustrated with cases and examples from international organizations, provides the necessary advice for anyone charged with the responsibility of developing their organization's brand.
Year Book Of The Architectural League Of New York And Catalogue Of The Annual Exhibition
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Author : Architectural League of New York
language : en
Publisher:
Release Date : 1900
Year Book Of The Architectural League Of New York And Catalogue Of The Annual Exhibition written by Architectural League of New York and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1900 with Architecture categories.
Competitive Identity
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Author : Simon Anholt
language : en
Publisher: Springer
Release Date : 2006-11-13
Competitive Identity written by Simon Anholt and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-13 with Business & Economics categories.
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Fundamentals Of Competitive Design In Robotics
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Author : Stelian Brad
language : en
Publisher:
Release Date : 2004
Fundamentals Of Competitive Design In Robotics written by Stelian Brad and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Robotics categories.
Building
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Author :
language : en
Publisher:
Release Date : 1889
Building written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1889 with Architecture categories.
Catalogue Of The Annual Exhibition Of The Architectural League Of New York
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Author : Architectural League of New York
language : en
Publisher:
Release Date : 1900
Catalogue Of The Annual Exhibition Of The Architectural League Of New York written by Architectural League of New York and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1900 with Architecture categories.
Catalogue Of The First Annual Exhibition Of The Detroit Architectural Club In The Galleries Of The Detroit Museum Of Art
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Author : Detroit Architectural Club
language : en
Publisher:
Release Date : 1900
Catalogue Of The First Annual Exhibition Of The Detroit Architectural Club In The Galleries Of The Detroit Museum Of Art written by Detroit Architectural Club and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1900 with Architecture categories.
Branding And Sustainable Competitive Advantage Building Virtual Presence
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Author : Kapoor, Avinash
language : en
Publisher: IGI Global
Release Date : 2011-09-30
Branding And Sustainable Competitive Advantage Building Virtual Presence written by Kapoor, Avinash and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-30 with Business & Economics categories.
Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.
Competitive Marketing Rle Marketing
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Author : John O'Shaughnessy
language : en
Publisher: Routledge
Release Date : 2014-09-15
Competitive Marketing Rle Marketing written by John O'Shaughnessy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.