Rethinking Public Relations

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Rethinking Public Relations

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Author : Kevin Moloney
language : en
Publisher:
Release Date : 2020

Rethinking Public Relations written by Kevin Moloney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Democracy categories.

This third edition of Rethinking Public Relations argues that public relations is weak propaganda. While earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than structural but also as having an important rhetorical component.

Rethinking Public Relations

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Author : Kevin Moloney
language : en
Publisher: Routledge
Release Date : 2006-04-18

Rethinking Public Relations written by Kevin Moloney and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-18 with Business & Economics categories.

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.

Rethinking Public Relations

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Author : Dr Kevin Moloney
language : en
Publisher: Routledge
Release Date : 2002-09-11

Rethinking Public Relations written by Dr Kevin Moloney and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-11 with Business & Economics categories.

PR is a £2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry’s position as a whole. The author argues that PR needs reform because it will not go away, and because it continues to grow. Incorporating the latest facts and figures, this analysis for advanced students of business and PR provides a fresh approach to a significant contemporary subject.

Public Relations Review

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Author : Foundation for Public Relations Research and Education (U.S.)
language : en
Publisher:
Release Date : 2004

Public Relations Review written by Foundation for Public Relations Research and Education (U.S.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Public relations Periodicals categories.

Rethinking Reputation

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Author : Fraser P. Seitel
language : en
Publisher: Macmillan + ORM
Release Date : 2012-08-21

Rethinking Reputation written by Fraser P. Seitel and has been published by Macmillan + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-21 with Business & Economics categories.

Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world. Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating set of case studies--including the BP oil spill and the launch of CitySlips--to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: * Remember that research is cheaper, and more critical, than ever. * Don't let the perfect be the enemy of the good--launch your idea before someone else does. * Don't get so excited about social media that you forget about traditional media. * In a crisis, you are never offstage. * Never lie, never whine, and never try to predict the future!

Public Relations Campaigns

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Author : Mark Sheehan
language : en
Publisher: Oxford University Press, USA
Release Date : 2009

Public Relations Campaigns written by Mark Sheehan and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.

This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to present a practical approach for planning a successful campaign. The first half of the book provides the foundations on which successful campaigns are built: theory, research and evaluation. This leads into an exploration of a series of contemporary campaigns that highlight specialist areas of public relations practice in Australia and New Zealand. This provides an inside view, mapping the elements of the campaign step by step and enables an understanding of how a successful campaign is built. There is also a focus on campaign analysis, comparing and contrasting competing interests and an exploration of campaign impact.

International Communications Strategy

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Author : Silvia Cambie
language : en
Publisher:
Release Date : 2009

International Communications Strategy written by Silvia Cambie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.

Providing information on alternative communication approaches as well as cross-cultural case-studies and examples, this volume give readers points of reference and ideas to use every time they are asked to provide strategic communication guidance to senior management or clients.

Dissent And The Failure Of Leadership

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Author : Stephen P. Banks
language : en
Publisher: Edward Elgar Publishing
Release Date : 2008

Dissent And The Failure Of Leadership written by Stephen P. Banks and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

How is dissent implicated in problems plaguing theory development in leadership studies? This collection of original papers puts forward proposals for legitimating dissent as a unique instrument for advancing social development and avoiding failures of leadership.

Blinded By The Lights

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Author :
language : en
Publisher:
Release Date : 2008

Blinded By The Lights written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Communication categories.

Selected papers from "Communication Study and the Human Sciences, a Transdisciplinary Colloquium" held at Universiti Teknologi MARA in Shah Alam for 2 days beginning July 30, 2003. Jointly organised by Institute of Knowledge Advancement & the Faculty of communication & Media Studies. -- Preface.

Forthcoming Books

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Author : Rose Arny
language : en
Publisher:
Release Date : 2000

Forthcoming Books written by Rose Arny and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with American literature categories.