International Communications Strategy
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International Communications Strategy
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Author : Silvia Cambie
language : en
Publisher:
Release Date : 2010-01-01
International Communications Strategy written by Silvia Cambie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with categories.
International Communications Strategy
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Author : Silvia Cambié
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-07-03
International Communications Strategy written by Silvia Cambié and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-03 with Business & Economics categories.
International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media. Communication is seen less and less as an operational function. While in the past organizations seemed to need communication practitioners only for colourful brochures and press releases, you are now expected to provide strategic advice and help senior executives to engage effectively with stakeholders in various parts of the world. At the same time, you are required to be knowledgeable about social media and internet cultures and to be able to link on-line and off-line PR work successfully. By providing information on alternative approaches as well as containing cross-cultural case-studies and examples, the book will give you points of reference and ideas that you will be able to use every time you are asked to provide strategic communication guidance to senior management/clients.
Research On International Communication Strategy
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Author : Junwei Wang (Author of Research on international communication strategy)
language : en
Publisher:
Release Date : 2022
Research On International Communication Strategy written by Junwei Wang (Author of Research on international communication strategy) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Communication in international relations categories.
International Online Marketing Communication Strategies Of Global Players A Linguistic Study With Special Reference To T Mobile
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Author : Christina Kuttnig
language : en
Publisher: GRIN Verlag
Release Date : 2015-10-29
International Online Marketing Communication Strategies Of Global Players A Linguistic Study With Special Reference To T Mobile written by Christina Kuttnig and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-29 with Literary Collections categories.
Diploma Thesis from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: Sehr Gut, Klagenfurt University, language: English, abstract: The purpose of this study is to analyse the international online marketing communication strategies of a mobile communications provider that has recently ‘gone global’ from a linguistic point of view. This field of business has so far operated on a local level; through the merger of various companies operating on a national level to form the global player T-Mobile this has become an international business. The present study will compare the linguistic implementation of T-Mobile’s online marketing communication strategies on the corporate as well as two local Internet sites and attempt to filter out possible cross-cultural differences. Since an analysis of all relevant media would deserve more consideration than the purpose and length of this thesis allow, I wish to focus on just one media, the Internet, as this communication channel is exemplar of the ‘open-strategy’ approach of international marketing communications.
Communication Strategy And Operational Plan For Popularizing Small Family Norm Among The Low Income People Of The City South Zone Of The Delhi Municipal Corporation India
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Author : Davendra Nath Issar
language : en
Publisher:
Release Date : 1974
Communication Strategy And Operational Plan For Popularizing Small Family Norm Among The Low Income People Of The City South Zone Of The Delhi Municipal Corporation India written by Davendra Nath Issar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with categories.
The Child Sexual Abuse Communication Strategy 2010 2014
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Author :
language : en
Publisher:
Release Date : 2010
The Child Sexual Abuse Communication Strategy 2010 2014 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Child sexual abuse categories.
International Communication Strategies Of Chinese Radio And Tv Networks
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Author : Duan Peng
language : en
Publisher: Springer
Release Date : 2018-12-12
International Communication Strategies Of Chinese Radio And Tv Networks written by Duan Peng and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-12 with Language Arts & Disciplines categories.
This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party’s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.
The Journal Of International Communication
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Author :
language : en
Publisher:
Release Date : 2002
The Journal Of International Communication written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Communication in international relations categories.
Communication Strategies For Corporate Leaders
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Author : Pragyan Rath
language : en
Publisher: Taylor & Francis
Release Date : 2017-11-06
Communication Strategies For Corporate Leaders written by Pragyan Rath and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-06 with Social Science categories.
Communication is key to success in every aspect of life and ever so in a competitive business environment. This book examines managerial communication from seminal theoretical and demonstrative vantage points through interdisciplinary amalgamation of sciences and the liberal arts. It presents new paradigms of managerial communication in the form of manoeuvres that can act as game changers in tug-of-war business situations, including difficult negotiations, conflicts and interpersonal dissonance that characterise the day-to-day corporate workplace tenor. This volume: Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination. Introduces ‘problematisation’ and ‘deconstruction’ as effective communication tools into mainstream managerial discourse. Employs Harvard Business School cases to demonstrate problem-solving skills, which will further serve as guide to writing business reports, plans and proposals. Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios. Draws business diagnostic procedures from diverse fields such as Sherlock Holmes from popular culture, and Jared M. Diamond from ecology. This book will be a significant resource for business communication practitioners, especially corporate managers and leaders, sales and marketing professionals, and policymakers. It will be of interest to teachers and students alike, in business communication, organization behaviour, human resource management and marketing communications. It will act as a useful aid for classroom efficacy for teachers and academics.
Report Of Progress In The Implementation Of The Comprehensive Communication Strategy
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Author :
language : en
Publisher:
Release Date : 2013
Report Of Progress In The Implementation Of The Comprehensive Communication Strategy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Desertification categories.