Rethinking Reputation
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Rethinking Reputation
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Author : Fraser P. Seitel
language : en
Publisher: Macmillan + ORM
Release Date : 2012-08-21
Rethinking Reputation written by Fraser P. Seitel and has been published by Macmillan + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-21 with Business & Economics categories.
Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world. Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating set of case studies--including the BP oil spill and the launch of CitySlips--to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: * Remember that research is cheaper, and more critical, than ever. * Don't let the perfect be the enemy of the good--launch your idea before someone else does. * Don't get so excited about social media that you forget about traditional media. * In a crisis, you are never offstage. * Never lie, never whine, and never try to predict the future!
Reputation Management
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Author : John Doorley
language : en
Publisher: Routledge
Release Date : 2015-02-20
Reputation Management written by John Doorley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-20 with Language Arts & Disciplines categories.
Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds. Updates to the third edition include: Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter. Opening vignettes, examples, and case studies have been updated in each chapter. Additional case studies and examples with an international focus have been added.
Managing Online Reputation
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Author : Charlie Pownall
language : en
Publisher: Springer
Release Date : 2015-09-29
Managing Online Reputation written by Charlie Pownall and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-29 with Business & Economics categories.
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Social Media And Crisis Communication
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Author : Yan Jin
language : en
Publisher: Routledge
Release Date : 2017-06-27
Social Media And Crisis Communication written by Yan Jin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-27 with Language Arts & Disciplines categories.
Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions. Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.
Making Math Stick
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Author : David Costello
language : en
Publisher: Pembroke Publishers Limited
Release Date : 2021-04-09
Making Math Stick written by David Costello and has been published by Pembroke Publishers Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-09 with Education categories.
This remarkable book shows teachers how to stop working harder and start working smarter. It describes a shift from “teach-test-move-on” to “teach-connect-apply” to optimize student learning. This valuable resource provides teachers with an understanding of simple, manageable, and sustainable strategies to change their approach immediately. These strategies build on helping students retain math concepts so they can apply them in novel situations down the road. The focus is on supporting teachers in framing instruction so that students strengthen their understanding, and can remember and apply learning. Making Math Stick is a game-changer that champions durable learning for all students.
Rethinking Reputational Risk
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Author : Anthony Fitzsimmons
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-01-03
Rethinking Reputational Risk written by Anthony Fitzsimmons and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Business & Economics categories.
A company's reputation is one of its most valuable assets, and reputational risk is high on the agenda at board level and amongst regulators. Rethinking Reputational Risk explains the hidden factors which can both cause crises and tip an otherwise survivable crisis into a reputational disaster. Reputations are lost when the perception of an organization is damaged by its behaviour not meeting stakeholder expectations. Rethinking Reputational Risk lays bare the actions, inactions and local 'states of normality' that can lead to perception-changing consequences and gives readers the insight to recognize and respond to the risks to their reputations. Using case studies, such as BP's Deepwater Horizon oil spill, Volkswagen's emissions rigging scandal, Tesco, AIG, EADS Airbus A380, and Mid-Staffordshire NHS Hospital Trust, and analysis of their failures, this hard-hitting guide also applies lessons drawn from behavioural economics to the behavioural risks that underlie reputation risk. An essential read for risk professionals, business leaders and board members who need to understand and deal with business-critical threats to their reputation, this book presents a new framework that will be invaluable for all involved in safeguarding an organization's reputation.
Digital Storytelling For Brands
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Author : Bridget Tombleson
language : en
Publisher: SAGE Publications Limited
Release Date : 2023-08-05
Digital Storytelling For Brands written by Bridget Tombleson and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-05 with Business & Economics categories.
This is the first digital storytelling textbook to take a business and marketing perspective/application by focusing on brands and consumers.
Rethinking Canada
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Author : Veronica Jane Strong-Boag
language : en
Publisher: Don Mills, Ont. : Oxford University Press
Release Date : 2006
Rethinking Canada written by Veronica Jane Strong-Boag and has been published by Don Mills, Ont. : Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with History categories.
This now standard text examines key developments in Canadian history--form the founding of New France to the present--while highlighting the distinctive texture of women's experiences and identities. Of the 24 articles, 16 are new. Topics now include widows and orphans in 18th-century Quebec, women and slavery in early Canada, aboriginal/non-aboriginal marriage in colonial Canada, housewives in the Great Depression, wartime narratives of Japanese-Canadian women, lesbian bar cultures in the 1950s and 60s, and feminist discourse after the 9/11 attacks.
Comparative Recognition And Enforcement
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Author : Drossos Stamboulakis
language : en
Publisher: Cambridge University Press
Release Date : 2022-11-24
Comparative Recognition And Enforcement written by Drossos Stamboulakis and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-24 with Law categories.
This book provides the first detailed analysis of recognition and enforcement of foreign judgments and awards in civil and commercial matters from a transnational perspective. This perspective facilitates greater understanding of the present state of recognition and enforcement and offers insight into the establishment and operation of key modern instruments. This book represents a timely contribution, as instruments harmonising and promoting recognition and enforcement are increasingly being considered and implemented internationally. Many countries have recently reiterated their commitment to improving access to justice and have indicated an intention to sign one or both of the treaties designed to harmonise and promote recognition and enforcement of civil and commercial judgments internationally: the 2005 Choice of Court Convention or the 2019 Judgments Convention. This book is an essential resource for policymakers, scholars, and intergovernmental organisations to understand the nature and origin of recognition and enforcement approaches, as well as their application, interpretation, and future directions.
Feminism And The Politics Of Literary Reputation
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Author : Charlotte Templin
language : en
Publisher:
Release Date : 1995
Feminism And The Politics Of Literary Reputation written by Charlotte Templin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Literary Criticism categories.
Soon after its publication in 1973, Fear of Flying brought Erica Jong immense popular success and media fame. Alternately pegged sassy and vulgar, Jong's novel embraced the politics of the women's liberation movement and challenged the definition of female sexuality. Yet today, more than twenty years and several books later, literary reputation continues, for the most part, to elude Jong. Typecast by her adversaries as a media-seeking sensationalist, Erica Jong has been unfairly side-stepped by academia, Charlotte Templin contends. In this carefully researched study augmented by personal interviews with Jong, Templin assembles and analyzes the medley of responses to Jong's books by reviewers, critics, writers, academics, and the media-by liberals, conservatives, and feminists. She examines the diverse opinions on the merit and relevance to contemporary life of Fear of Flying; the invocation of a high culture/low culture dichotomy to discredit How to Save Your Own Life; the anatomy of literary success with Fanny; Jong's reception in a postfeminist age, and the trivialization of Jong's works that is inevitable with mass media exposure. Templin also shows how antagonistic reviewers tend to identify Jong with her fictitious characters—a practice more common when the author is a woman—and judge her to be guilty of the sin of not being a "proper woman." In turn she shows how reviewers reveal something of their own values and ideological biases in their critiques and how literary reputations are built, destroyed, and altered over time. The first book to make a detailed examination of the reputation of a woman writer, Feminism and the Politics of Literary Reputation provides an excellent case study for the literary reception of women writers within a broad cultural context. Templin's analysis offers valuable insight into the reception of women writers—especially commercially successful women writers—and dramatically illustrates the relation of literary reputation to popular appeal and cultural mores.