Quantitative Analysis In Marketing Management

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Quantitative Analysis In Marketing Management

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Author : Luiz Moutinho
language : en
Publisher: Wiley
Release Date : 2000-05-18

Quantitative Analysis In Marketing Management written by Luiz Moutinho and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-05-18 with Business & Economics categories.

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts: * statistics, demand analysis and forecasting; * financial analysis, operations and control systems; and * future trends Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.

Quantitative Analysis For Marketing Management

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Author : William Richard King
language : en
Publisher: McGraw-Hill Companies
Release Date : 1967

Quantitative Analysis For Marketing Management written by William Richard King and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Business & Economics categories.

"This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.

Instructor S Manual To Accompany Quantitative Analysis In Marketing Management

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Author : Luiz Moutinho
language : en
Publisher: John Wiley & Sons Incorporated
Release Date : 1998-05-01

Instructor S Manual To Accompany Quantitative Analysis In Marketing Management written by Luiz Moutinho and has been published by John Wiley & Sons Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-05-01 with Business & Economics categories.

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts: * statistics, demand analysis and forecasting; * financial analysis, operations and control systems; and * future trends Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.

Quantitative Marketing And Marketing Management

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Author : Adamantios Diamantopoulos
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-01-31

Quantitative Marketing And Marketing Management written by Adamantios Diamantopoulos and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-31 with Business & Economics categories.

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.

Quantitative Modelling In Marketing And Management Second Edition

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Author : Luiz Moutinho
language : en
Publisher: World Scientific
Release Date : 2015-11-06

Quantitative Modelling In Marketing And Management Second Edition written by Luiz Moutinho and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-06 with Business & Economics categories.

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of 'Quantitative Modelling in Marketing and Management' focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.

Analytical Methods For Marketing Management

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Author : Peter T. Fitzroy
language : en
Publisher: McGraw-Hill Companies
Release Date : 1976

Analytical Methods For Marketing Management written by Peter T. Fitzroy and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.

Mathematical Economics And Operations Research

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Author : Joseph Zaremba
language : en
Publisher: Gale Cengage
Release Date : 1978

Mathematical Economics And Operations Research written by Joseph Zaremba and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Business & Economics categories.

Marketing Management

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Author : Frank J. Charvat
language : en
Publisher:
Release Date : 1966

Marketing Management written by Frank J. Charvat and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Marketing categories.

Marketing Research Methods

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Author : Mercedes Esteban-Bravo
language : en
Publisher: Cambridge University Press
Release Date : 2021-01-28

Marketing Research Methods written by Mercedes Esteban-Bravo and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-28 with Business & Economics categories.

Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

The National Guide To Educational Credit For Training Programs

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Author :
language : en
Publisher:
Release Date : 1996

The National Guide To Educational Credit For Training Programs written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with College credits categories.