Marketing Research Methods

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Marketing Research Methods

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Author : Mercedes Esteban-Bravo
language : en
Publisher: Cambridge University Press
Release Date : 2021-01-28

Marketing Research Methods written by Mercedes Esteban-Bravo and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-28 with Business & Economics categories.

Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

Handbook Of Research Methods For Marketing Management

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Author : Nunkoo, Robin
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-10-22

Handbook Of Research Methods For Marketing Management written by Nunkoo, Robin and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-22 with Business & Economics categories.

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.

Handbook Of Marketing Research Methodologies For Hospitality And Tourism

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Author : Ronald A. Nykiel
language : en
Publisher: Psychology Press
Release Date : 2007

Handbook Of Marketing Research Methodologies For Hospitality And Tourism written by Ronald A. Nykiel and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.

The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.

Advanced Marketing Research

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Author : Arpita Agnihotri
language : en
Publisher:
Release Date : 2024-11-26

Advanced Marketing Research written by Arpita Agnihotri and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-26 with categories.

Learn how to develop and apply the latest marketing research methods with this concise, practical textbook that includes real-world data and examples.

Research Methodology In Marketing

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Author : Martin Eisend
language : en
Publisher: Springer
Release Date : 2019-03-01

Research Methodology In Marketing written by Martin Eisend and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

Marketing Research

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Author : Nigel Bradley
language : en
Publisher: Oxford University Press, USA
Release Date : 2007

Marketing Research written by Nigel Bradley and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.

This edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, it is organized around the core themes of research preparation, data collection, analysis and communication of findings.

Qualitative Marketing Research

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Author : David Carson
language : en
Publisher: SAGE
Release Date : 2001-02-01

Qualitative Marketing Research written by David Carson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-01 with Business & Economics categories.

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

Marketing Research

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Author : Bajpai Naval
language : en
Publisher: Pearson Education India
Release Date : 2024*

Marketing Research written by Bajpai Naval and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024* with Marketing research categories.

* The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real data from Indiastat.com and CMIE highlight the business applications of marketing research methods * Marginal definitions reinforce critical concepts and provide simple descriptions for complex theories * Modern statistical software programs explain multivariate statistical techniques using a step-by-step approach

The Handbook Of Marketing Research

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Author : Rajiv Grover
language : en
Publisher: SAGE Publications
Release Date : 2006-06-23

The Handbook Of Marketing Research written by Rajiv Grover and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-23 with Business & Economics categories.

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.

Marketing Research

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Author : Robert J. Dolan
language : en
Publisher:
Release Date : 1984

Marketing Research written by Robert J. Dolan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Marketing research categories.