Public Relations Online
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Online Public Relations
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Author : David Phillips
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-05-03
Online Public Relations written by David Phillips and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-03 with Business & Economics categories.
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.
Public Relations Online
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Author : Tom Kelleher
language : en
Publisher: SAGE Publications
Release Date : 2006-12-20
Public Relations Online written by Tom Kelleher and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-20 with Language Arts & Disciplines categories.
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
Online Public Relations
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Author : David Phillips
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Online Public Relations written by David Phillips and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on every aspect of successful on-line public relations.
Public Relations Online
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Author : Tom Kelleher
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 2006-12-20
Public Relations Online written by Tom Kelleher and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-20 with Language Arts & Disciplines categories.
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
Managing Public Relations
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Author : Peter M. Smudde
language : en
Publisher: Taylor & Francis
Release Date : 2023-03-02
Managing Public Relations written by Peter M. Smudde and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-02 with Business & Economics categories.
The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints" Expanded content on strategic planning, budgeting, and financial statements Detailed commentary on topics relevant to the modern workplace, including remote management Consideration of diversity, inclusion, equity, and access within PR Additional content on the use of analytics and measuring return on investment (ROI) Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.
Discovering Public Relations
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Author : Karen Freberg
language : en
Publisher: Sage Publications, Incorporated
Release Date : 2020-08-18
Discovering Public Relations written by Karen Freberg and has been published by Sage Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-18 with Business & Economics categories.
The only textbook built entirely around the guidelines in the 2018 "Commission for Public Relations Education" report, Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can't create success, Freberg shows students how to use choose and implement evidence-based practices to guide their strategic campaigns. This first edition of Discovering Public Relations transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
Public Relations On The Net
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Author : Shel Holtz
language : en
Publisher: AMACOM Div American Mgmt Assn
Release Date : 2002
Public Relations On The Net written by Shel Holtz and has been published by AMACOM Div American Mgmt Assn this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
California-based consultant on Internet communications Holtz has updated his 1998 guide by removing the basics of computer use that he can now assume readers to know, and by replacing case studies from the period with ones that make sense four years later. The Internet is one of the most significant tools for public relations, he says, but using it to best advantage requires strategic thinking about how to apply it to communication efforts. Annotation copyrighted by Book News, Inc., Portland, OR
Public Relations Quarterly
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Author :
language : en
Publisher:
Release Date : 2005
Public Relations Quarterly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Public relations categories.
Public Relations Planning
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Author : Edward T. Vieira (Jr.)
language : en
Publisher:
Release Date : 2024
Public Relations Planning written by Edward T. Vieira (Jr.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Business & Economics categories.
Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality, and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions, and chapter exercises facilitate comprehension. Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate, and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications. Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies. Public Relations Planning is featured on the International Public Relations Association website.
Public Relations Online
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Author : Tom Kelleher
language : en
Publisher:
Release Date : 2007
Public Relations Online written by Tom Kelleher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Public relations categories.
This book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people.