Public Relations On The Net
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Public Relations On The Net
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Author : Shel Holtz
language : en
Publisher: AMACOM Div American Mgmt Assn
Release Date : 2002
Public Relations On The Net written by Shel Holtz and has been published by AMACOM Div American Mgmt Assn this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
California-based consultant on Internet communications Holtz has updated his 1998 guide by removing the basics of computer use that he can now assume readers to know, and by replacing case studies from the period with ones that make sense four years later. The Internet is one of the most significant tools for public relations, he says, but using it to best advantage requires strategic thinking about how to apply it to communication efforts. Annotation copyrighted by Book News, Inc., Portland, OR
Public Relations And The Social Web
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Author : Rob Brown
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-04-03
Public Relations And The Social Web written by Rob Brown and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-03 with Business & Economics categories.
The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.
Online Public Relations
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Author : David Phillips
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Online Public Relations written by David Phillips and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on every aspect of successful on-line public relations.
Spinning The Web
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Author : Diane F. Witmer
language : en
Publisher: Allyn & Bacon
Release Date : 2000
Spinning The Web written by Diane F. Witmer and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Spinning the Web is a unique and exciting new guide to public relations strategies and solutions that utilize the Internet. Exploring the connections between public relations and communication technology, this practical book answers technical and strategic questions any practicing or future public relations professional has about using the Internet to achieve public relations goals.
Pr 2 0 In A Web 2 0 World
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Author : Brian Solis
language : en
Publisher: Pearson Education
Release Date : 2009-11-16
Pr 2 0 In A Web 2 0 World written by Brian Solis and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-16 with Business & Economics categories.
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Discover the new public relations for the Web 2.0 era--and what it means to you, the PR professional or client. Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It’s not the tools that make Web 2.0 or New PR what it is today; it’s the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships....
Putting The Public Back In Public Relations
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Author : Brian Solis
language : en
Publisher: FT Press
Release Date : 2009-02-19
Putting The Public Back In Public Relations written by Brian Solis and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-19 with Business & Economics categories.
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
Web Site Public Relations
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Author : Mihaela Vorvoreanu
language : en
Publisher:
Release Date : 2008
Web Site Public Relations written by Mihaela Vorvoreanu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Web sites have emerged as a massively popular and important tool in public relations, marketing, organizational communication, political campaigns, and a host of other fields. However, only a tiny percentage of Web site research reflects the latest thinking in research and practice. The result of using these old approaches has been that research on homepages has been largely unable to address the most central question in all modern marketing and public relations research and practice: How can organizations can build and maintain relationships with their publics/customers? This relational focus has characterized marketing research and practice since at least the early 1980s and public relations since the late 1980s, yet Web page design and use has, on the whole, failed to adopt it. Web Site Public Relations steps in to fill this void and help move Web site research and use toward a more professional and theoretic foundation. This book is an original and rigorous attempt to build a model of the experience of visiting Web sites that places the visitor-rather than the sponsor or Web page-at the center of the experience. Although it is one of the first such attempts, this book's rigor, theoretic foundation, and genuine insightfulness suggest that it will stand the test of time and may well become one of the most influential works in visitor-centered research on Web sites and the Internet. As such, the findings reported here will be of interest to those who use the Internet, whether for personal or commercial purposes; as well as those seeking to study the social and behavioral effects of the Internet, including those seeking to study its effects on children and adolescents. This study focuses attention on the cognitions, attitudes, and behaviors visitors exhibit while visiting Web sites. The advent of what has come to be called Web 2.0 makes this book even more important than it would have been when older Web technologies dominated because Web 2.0 includes such things as user-powered content sites, and the like. A way to understand how visitors experience such Web sites is critical to learning how to harness their new potential. Web Site Public Relations will be an invaluable reference for those in the field of communication, public relations, and marketing.
Pr 2 0
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Author : Deirdre K. Breakenridge
language : en
Publisher: FT Press
Release Date : 2008-03-26
Pr 2 0 written by Deirdre K. Breakenridge and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-26 with Business & Economics categories.
Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.” Maura Mahoney, Senior Director, RCN Metro Optical Networks “P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn’t a book filled with simple tips and tricks--it’s an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results.” Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions “Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend.” Fraser P. Seitel, author of The Practice of Public Relations and coauthor of IdeaWise The New Future of Public Relations! In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work. You’ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today’s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive. Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today’s leading PR 2.0 practitioners. PR 1.0 vs. PR 2.0 Identify the needs of companies and clients, and how to integrate them for greatest effectiveness Reaching today’s crucial wired media Powerful new strategies for pitching and media distribution Best uses of traditional PR tactics Better ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts PR 2.0: Making the most of the newest tools Interactive online newsrooms, visual media, blogs, RSS, podcasts, and beyond Social media: Your new 24/7 focus panel Powerful new ways to capture emerging customer desires and needs
Public Relations
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Author : Dennis L. Wilcox
language : en
Publisher: Addison Wesley Publishing Company
Release Date : 1998
Public Relations written by Dennis L. Wilcox and has been published by Addison Wesley Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Describes the principles of public relations practice. Explains the techniques used to carry out the principles. Defines the ethical standards professionals should adopt.
Winning Pr In The Wired World Powerful Communications Strategies For The Noisy Digital Space
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Author : Don Middleberg
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-11-16
Winning Pr In The Wired World Powerful Communications Strategies For The Noisy Digital Space written by Don Middleberg and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-11-16 with Business & Economics categories.
No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don Middleberg’s four fast “rules” to successful PR: 1) Speed Wins, 2) Everyone Is Now an Entrepreneur, 3) The World Ends Every 120 Days, and 4) Buzz Is Everything. Middleberg then breaks his rules down in detail and expands on them, offering his keen insight into the marketplace of today and tomorrow. Winning PR in the Wired World analyzes how traditional PR has changed—discussing what’s new, what works, and what doesn’t—and provides insight and advice on how to make offline and online PR work together for effective campaigns. This groundbreaking guide takes a practical look at powerhouse companies that have implemented effective PR campaigns on the Web, including Amazon.com, Britannica.com, Victoria’s Secret, Nike, and CDNow. Don Middleberg is the chairman and CEO of Middleberg Euro, the fastest-growing public relations agency in the country for the past two years, with offices in New York, San Francisco, and Boston. A leader in public relations and marketing, Middleberg is widely considered to be among the elite communications professionals in digital public relations. A noted author and lecturer, he is coauthor of the groundbreaking Middleberg/Ross Media in Cyberspace Study. Middleberg is regularly called upon for commentary by numberous magazines and newspapers and has appeared on CNBC, C/Net, CNN, and National Public Radio.