Discovering Public Relations
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Discovering Public Relations
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Author : Karen Freberg
language : en
Publisher: SAGE Publications
Release Date : 2023-11-18
Discovering Public Relations written by Karen Freberg and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-18 with Language Arts & Disciplines categories.
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
Discovering Public Relations
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Author : Karen Freberg
language : en
Publisher: Sage Publications, Incorporated
Release Date : 2020-08-18
Discovering Public Relations written by Karen Freberg and has been published by Sage Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-18 with Business & Economics categories.
The only textbook built entirely around the guidelines in the 2018 "Commission for Public Relations Education" report, Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can't create success, Freberg shows students how to use choose and implement evidence-based practices to guide their strategic campaigns. This first edition of Discovering Public Relations transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
Discovering Public Relations
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Author : Karen Freberg
language : en
Publisher: SAGE Publications
Release Date : 2020-08-04
Discovering Public Relations written by Karen Freberg and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-04 with Language Arts & Disciplines categories.
Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Discovering Public Relations
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Author : Karen Freberg
language : en
Publisher:
Release Date : 2024-02-06
Discovering Public Relations written by Karen Freberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-06 with categories.
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can't create success, Freberg shows students how to use choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
Exploring Public Relations
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Author : Ralph Tench
language : en
Publisher: Pearson Education
Release Date : 2006
Exploring Public Relations written by Ralph Tench and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers: 1) The Context of PR 2) The Concepts of PR 3) PR Specialisms 4) PR in the public and private sector This book is written for both undergraduate and postgraduate students working towards a Public Relations degree. It is also appropriate for those studying PR as part of a Marketing, Media or Communications degree.
Discovering Public Relations
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Author : Karen June Freberg
language : en
Publisher:
Release Date : 2023
Discovering Public Relations written by Karen June Freberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Public relations categories.
"Once upon a time, there was a young girl growing up in California who wanted to make a difference in the world. She had a vision of making an impact, especially in her field. With ambition in one hand and a coffee cup in another, she set forth on her epic journey, saying, "I'm going on an adventure," just like Bilbo Baggins does in The Hobbit. This girl was not going to be battling Smaug (even though she would have loved to meet Benedict Cumberbatch!), traveling through the many highs and lows to Mordor, or joining the Force among the Jedi (wait a minute-wrong franchise!). No, she also did not have her Lord of the Rings or Seven Dwarfs to help her accomplish her goals and dreams (sorry, Disney!). The overall lesson here, to cut to the chase, is simple: Life is too short to miss going on a little adventure to find yourself and find out how you can make an impact in your field. And this is my story, of how this book came about and why I hope it will influence the future of the PR profession"--
Exploring Public Relations And Management Communication
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Author : Ralph Tench
language : en
Publisher: Pearson Higher Ed
Release Date : 2020-12-31
Exploring Public Relations And Management Communication written by Ralph Tench and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-31 with Business & Economics categories.
Revised edition of: Exploring public relations. 2017
Public Relations Writing
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Author : Doug Newsom
language : en
Publisher:
Release Date : 1998
Public Relations Writing written by Doug Newsom and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This text covers all aspects of public relations writing with the practical approach one would expect to find in a trade book, but with the principles and theories of public relations interwoven so that students write with understanding and purpose. Part One sets the scene for the kind of writing public relations people do and the context in which they do it; Part Two concentrates on the work of writing; Part Three focuses on writing for small audiences; Part Four is directed at writing for the mass media; Part Five is directed toward special audiences.
Public Relations Writing And Media Techniques
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Author : Dennis L. Wilcox
language : en
Publisher: HarperCollins Publishers
Release Date : 1990
Public Relations Writing And Media Techniques written by Dennis L. Wilcox and has been published by HarperCollins Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Year Book
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Author : Canadian Life Insurance Officers' Association
language : en
Publisher:
Release Date : 1944
Year Book written by Canadian Life Insurance Officers' Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1944 with categories.
19 includes proceedings of the meetings of the Life Agency Officers Section and the Life Insurance Advertisers Section.