Pricing On Purpose
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Pricing On Purpose
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Author : Ronald J. Baker
language : en
Publisher: John Wiley & Sons
Release Date : 2010-06-10
Pricing On Purpose written by Ronald J. Baker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-10 with Business & Economics categories.
Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing strategy of any business. This book calls attention to the market share fallacy, explains the difference between cost-plus pricing and value pricing, and provides best-practice pricing examples. It presents the theory of value—long established in the economics profession—and how any business can use various pricing strategies to communicate and capture the value of their products and services.
Marketing Management
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Author : Dr.D.David Winster Praveenraj
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Marketing Management written by Dr.D.David Winster Praveenraj and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Implementing Value Pricing
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Author : Ronald J. Baker
language : en
Publisher: John Wiley & Sons
Release Date : 2010-11-29
Implementing Value Pricing written by Ronald J. Baker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-29 with Business & Economics categories.
Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies everything. This is a must-have and a terrific book." Reed K. Holden founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com "We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer he's a mover and a shaker on a mission. This is the End of Time! Brilliant." Paul Dunn Chairman, B1G1® www.b1g1.com "Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me and to my customers have been immediate, significant, and ongoing." Brent Uren Principal, Valuation & Business Modeling Ernst & Young® www.ey.com "Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin." Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination
Market Oriented Pricing
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Author : Michael Morris
language : en
Publisher: Praeger
Release Date : 1990-04-24
Market Oriented Pricing written by Michael Morris and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-04-24 with Business & Economics categories.
An important contribution to marketing literature, this volume offers a comprehensive guide to market-based pricing strategies. The authors present pricing as a relatively simple, but extremely powerful marketing tool--a creative variable which managers can manipulate to accomplish a wide variety of ends. Arguing that companies must move away from the traditional, short-term, reactive methods relied upon to set and manage prices, the authors call for a systematic, strategic and market-based approach to the pricing problem. Their central unifying theme is that pricing begins and ends with the customer and that every pricing action should be part of a larger pricing program build around the realities of customer needs and competitor pressures. Written with a minimum of jargon and amply illustrated with explanatory tables and figures, this is an excellent introduction to pricing for both seasoned and aspiring marketing and product managers. Morris and Morris begin by examining the overall concept of price as a statement of value. Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers. Particular attention is paid to the question of price differentials--charging different prices to different classes of consumers--and the legal and ethical ramifications of adopting strategies based on price differentials. The authors also explore cost-based pricing, industry and competitor analysis, pricing across the product line, and computers as an aid in pricing. Throughout, references to real-world cases and problems helps the manager to relate the concepts of market-based pricing to the pricing decisions and considerations actually confronted on the job.
Contemporary Business 2010 Update
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Author : Louis E. Boone
language : en
Publisher: John Wiley & Sons
Release Date : 2009-12-30
Contemporary Business 2010 Update written by Louis E. Boone and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-30 with Business & Economics categories.
Opening new doors of possibility can be difficult. Contemporary Business 13e 2010 Update Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople. As with every good business, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Boone & Kurtz, Contemporary Business, remain intact and focused on excellence, as always.
Marketing Management The Indian Way
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Author : Dr. Neelima Kumari
language : en
Publisher: JEC PUBLICATION
Release Date :
Marketing Management The Indian Way written by Dr. Neelima Kumari and has been published by JEC PUBLICATION this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Marketing has emerged as one of the most dynamic and influential business functions in the modern world, shaping not only organizational success but also the way consumers live, interact, and make choices. Over the past few decades, the discipline has undergone a remarkable transformation—from a narrow focus on selling and promotion to a holistic, strategic process aimed at creating, communicating, and delivering value to customers while fostering long-term relationships. The rapid growth of technology, globalization, and evolving consumer expectations has added new dimensions to the marketer’s role, making it more complex, analytical, and socially accountable than ever before. This book, Marketing Management – The Indian Way, has been designed to provide readers with a deep, structured, and context-specific understanding of marketing principles and practices. While drawing from universal marketing theories, the book recognizes that India’s market landscape is unique—characterized by its cultural diversity, demographic variety, economic disparities, and fastpaced digital adoption. It is a marketplace where centuries-old traditions blend with modern aspirations, where rural bazaars coexist with high-tech e-commerce platforms, and where both small local enterprises and multinational corporations compete for the same consumer’s attention. The content is organized into well-defined units covering the entire spectrum of marketing. Beginning with fundamental concepts and the evolution of marketing thought, the text moves into specialized topics such as consumer behavior, segmentation and targeting, product and brand management, pricing strategies, distribution and supply chain dynamics, and integrated marketing communications. Special emphasis has been given to emerging trends such as digital marketing, omni-channel retailing, and socially responsible business practices. Each topic is enriched with Indian market examples, industry cases, and real-world illustrations to help readers connect theory with practice in a relatable manner. A distinctive feature of this work is its integration of the Indian perspective into every chapter. This approach ensures that students and professionals not only understand global best practices but also develop the ability to adapt and apply them effectively within India’s socio-economic and cultural context. The text also highlights government policies, regulatory frameworks, and indigenous business models that shape marketing decisions in the country. The book is intended for undergraduate and postgraduate students of management, marketing professionals seeking to strengthen their strategic understanding, and entrepreneurs looking to develop market-driven approaches. The pedagogical style balances conceptual clarity with practical application,ensuring that readers not only learn “what” marketing is, but also “how” and “why” it works in a realworld Indian business setting. In an era where consumers are more informed, markets are more competitive, and social responsibility is increasingly important, marketing professionals must combine analytical thinking with creativity, cultural sensitivity, and ethical responsibility. It is my hope that Marketing Management – The Indian Context will serve as a valuable resource in building these competencies—preparing readers to succeed in both domestic and global marketplaces while contributing positively to society. Dr. Neelima Kumari Assistant Professor Department of Management Ranchi Women’s College, Ranchi University
Federal Register
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Author :
language : en
Publisher:
Release Date : 1976-07
Federal Register written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976-07 with Administrative law categories.
Services Marketing
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Author : Christopher Lovelock
language : en
Publisher: Pearson Australia
Release Date : 2015-05-20
Services Marketing written by Christopher Lovelock and has been published by Pearson Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-20 with Business & Economics categories.
"Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching. Suits undergraduate and graduate-level courses in Services Marketing."
Pricing In Big Business
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Author : Abraham David Hannath Kaplan
language : en
Publisher:
Release Date : 1958
Pricing In Big Business written by Abraham David Hannath Kaplan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1958 with Prices categories.
The Complete Machine Hour Rate System For Cost Estimating And Pricing
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Author : Spencer A. Tucker
language : en
Publisher: Prentice Hall
Release Date : 1975
The Complete Machine Hour Rate System For Cost Estimating And Pricing written by Spencer A. Tucker and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Business & Economics categories.