Market Oriented Pricing
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Market Oriented Pricing
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Author : Michael Morris
language : en
Publisher: Praeger
Release Date : 1990-04-24
Market Oriented Pricing written by Michael Morris and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-04-24 with Business & Economics categories.
An important contribution to marketing literature, this volume offers a comprehensive guide to market-based pricing strategies. The authors present pricing as a relatively simple, but extremely powerful marketing tool--a creative variable which managers can manipulate to accomplish a wide variety of ends. Arguing that companies must move away from the traditional, short-term, reactive methods relied upon to set and manage prices, the authors call for a systematic, strategic and market-based approach to the pricing problem. Their central unifying theme is that pricing begins and ends with the customer and that every pricing action should be part of a larger pricing program build around the realities of customer needs and competitor pressures. Written with a minimum of jargon and amply illustrated with explanatory tables and figures, this is an excellent introduction to pricing for both seasoned and aspiring marketing and product managers. Morris and Morris begin by examining the overall concept of price as a statement of value. Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers. Particular attention is paid to the question of price differentials--charging different prices to different classes of consumers--and the legal and ethical ramifications of adopting strategies based on price differentials. The authors also explore cost-based pricing, industry and competitor analysis, pricing across the product line, and computers as an aid in pricing. Throughout, references to real-world cases and problems helps the manager to relate the concepts of market-based pricing to the pricing decisions and considerations actually confronted on the job.
Market Oriented Pricing
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Author : Michael Morris
language : en
Publisher: Praeger
Release Date : 1990-04-24
Market Oriented Pricing written by Michael Morris and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-04-24 with Business & Economics categories.
An important contribution to marketing literature, this volume offers a comprehensive guide to market-based pricing strategies. The authors present pricing as a relatively simple, but extremely powerful marketing tool--a creative variable which managers can manipulate to accomplish a wide variety of ends. Arguing that companies must move away from the traditional, short-term, reactive methods relied upon to set and manage prices, the authors call for a systematic, strategic and market-based approach to the pricing problem. Their central unifying theme is that pricing begins and ends with the customer and that every pricing action should be part of a larger pricing program build around the realities of customer needs and competitor pressures. Written with a minimum of jargon and amply illustrated with explanatory tables and figures, this is an excellent introduction to pricing for both seasoned and aspiring marketing and product managers. Morris and Morris begin by examining the overall concept of price as a statement of value. Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers. Particular attention is paid to the question of price differentials--charging different prices to different classes of consumers--and the legal and ethical ramifications of adopting strategies based on price differentials. The authors also explore cost-based pricing, industry and competitor analysis, pricing across the product line, and computers as an aid in pricing. Throughout, references to real-world cases and problems helps the manager to relate the concepts of market-based pricing to the pricing decisions and considerations actually confronted on the job.
Foundations Of Market Oriented Pricing
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Author : André Gabor
language : en
Publisher:
Release Date : 1968
Foundations Of Market Oriented Pricing written by André Gabor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with categories.
Pricing For Profit
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Author : Hans Peter Zell
language : en
Publisher: Xlibris
Release Date : 2014-03
Pricing For Profit written by Hans Peter Zell and has been published by Xlibris this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03 with Business & Economics categories.
An Angel's Christmas Debbie and Sam awoke on Christmas Eve morning with the great idea to surprise Aunt Shirley. What they didn't know is how their idea would lead to a continuous motion of surprises, like Sam meeting who he thought to be the new kid on the block, named Moses. Their idea opened the door for them to visit the past that included people in their present. Mr. Graggle the elderly man up the street would get a present that he would remember for the rest of his life. And they found out by opening the door to the heart nothing is impossible, especially on Christmas Day.
Pricing Strategies Insights
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Author : Mansoor Muallim
language : en
Publisher: M M Info Care
Release Date : 101-01-01
Pricing Strategies Insights written by Mansoor Muallim and has been published by M M Info Care this book supported file pdf, txt, epub, kindle and other format this book has been release on 101-01-01 with Business & Economics categories.
Chapter 1: Understanding the Importance of Pricing Strategies Jammy: Hello, Canny! I'm thrilled to have this candid conversation with you about pricing strategies. They play a vital role in the success of any business, and I believe it's essential to understand their importance. Canny: Hi, Jammy! I'm equally excited to learn more about pricing strategies. I've always wondered how businesses decide on the prices of their products and services. Jammy: Well, Canny, pricing strategies are more than just putting a number on a product. They can make or break a business. Effective pricing can boost sales, increase profits, and even create a competitive advantage. Canny: That's fascinating! But how do companies determine the right price for their offerings? Jammy: Excellent question, Canny! Companies consider various factors. First and foremost, they analyze their production and operating costs to ensure they cover expenses while making a profit. They also look at the demand for their products and how customers perceive the value. Canny: I see. So, it's not just about covering costs, but also understanding what customers are willing to pay. Jammy: Absolutely! Pricing is a delicate balancing act. If a company prices too high, they may lose customers to competitors. On the other hand, if the price is too low, they might miss out on potential profits. Canny: It sounds like finding the right pricing strategy is crucial. Are there different types of pricing strategies that companies use? Jammy: Yes, indeed! Companies employ various pricing strategies depending on their goals and the market they operate in. Some common ones include cost-plus pricing, market-oriented pricing, and competitive pricing. Canny: What's cost-plus pricing? Jammy: Cost-plus pricing involves adding a markup to the production cost to set the selling price. It ensures that the company covers all expenses and includes a margin for profit. Canny: And market-oriented pricing? Jammy: Market-oriented pricing focuses on aligning prices with customer perceptions. Companies research their target market to understand what customers are willing to pay and set their prices accordingly. Canny: I see how that can be effective. What about competitive pricing? Jammy: Competitive pricing is all about analyzing what competitors are charging for similar products and setting prices accordingly. It allows companies to stay competitive in the market. Canny: These strategies sound interesting! Is there more to pricing than just setting a number? Jammy: Absolutely! Pricing strategies involve in-depth research, analysis, and continuous monitoring. Companies also need to consider psychological factors that influence customer behavior, like pricing perception and the impact of discounts. Canny: It seems like pricing is a complex but essential aspect of running a business. Jammy: You're absolutely right, Canny! The right pricing strategy can lead to increased sales, higher profits, and long-term success. On the other hand, poor pricing decisions can have severe consequences. Canny: Thank you, Jammy! This conversation has been enlightening. I now understand why pricing strategies are so crucial for businesses. Key Takeaways: Pricing strategies are vital for the success of any business, as they can impact sales, profits, and competitive advantage. Effective pricing involves balancing production costs, customer perceptions, and market demand. Different pricing strategies, such as cost-plus pricing, market-oriented pricing, and competitive pricing, serve various business goals. Psychological factors and the impact of discounts also play a role in pricing decisions. Thorough research, analysis, and continuous monitoring are essential in formulating successful pricing strategies.
Organizing To Become Market Driven
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Author : Gordon S. Swartz
language : en
Publisher:
Release Date : 1990
Organizing To Become Market Driven written by Gordon S. Swartz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Marketing categories.
Studies In Business Policy
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Author :
language : en
Publisher:
Release Date : 1967
Studies In Business Policy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Business categories.
Issues In Market Based Natural Gas Pricing In Economies In Transition Transfer Of Knowledge And Its Application
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Author :
language : en
Publisher:
Release Date : 1997
Issues In Market Based Natural Gas Pricing In Economies In Transition Transfer Of Knowledge And Its Application written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Technology & Engineering categories.
The market-based transition of the energy sector & the natural gas industry in countries of central & eastern Europe & of the Commonwealth of Independent States (CIS) is among the most important & controversial issues in the current transformation of their formerly fully state-controlled economies. This publication presents a discussion on a wide range of related issues & would be of use to interested readers in both market economies & economies in transition.
A Review Of The Role And Operations Of Interprovincial And International Pipelines In Canada Engaged In The Buying Selling And Transmission Of Natural Gas
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Author : Canada. Pipeline Review Panel
language : en
Publisher: Communications Branch, Department of Energy Mines and Resources
Release Date : 1986
A Review Of The Role And Operations Of Interprovincial And International Pipelines In Canada Engaged In The Buying Selling And Transmission Of Natural Gas written by Canada. Pipeline Review Panel and has been published by Communications Branch, Department of Energy Mines and Resources this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Natural gas categories.
Audiology 3 Volume Set
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Author : Ross J. Roeser
language : en
Publisher: Thieme
Release Date : 2011-01-01
Audiology 3 Volume Set written by Ross J. Roeser and has been published by Thieme this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Medical categories.
Order the AUDIOLOGY, 3-Volume Set and save $49.90! Now updated for a Second Edition! Designed as the complete reference for practitioners in the 21st century, these three books not only include foundation-building sections in anatomy, physiology, diagnosis, treatment, and practice management, but also cover such cutting-edge topics as otoacoustic emissions, functional brain imaging, genetic components, neonatal screening, pharmacology, infection control, and much more! It is the only current audiology text to address pressing issues of practice management, with checklists for the growing number of specialists moving into private practice. Highlights of this outstanding work include: Incisive coverage of otoacoustic emissions, radiology, brain imaging, and pharmacology Each volume comes complete with sections on principles, applications, and future directions The first comprehensive treatment in an audiology textbook of business and practice management issues for hearing health professionals Pearls, pitfalls, special considerations, and controversial issues emphasize key points and clarify important information For comprehensive coverage of everything today's audiologist needs to know, these books are unparalleled. Practicing audiologists will turn to them often in daily practice and look to them for tips on how to make their practice more efficient. The audiology graduate student will rely on these books for thorough, state-of-the-art information.