Media Flight Plan

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Media Flight Plan 8

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Author : Dennis G. Martin
language : en
Publisher:
Release Date : 2019-11

Media Flight Plan 8 written by Dennis G. Martin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11 with categories.

Textbook with Software Simulation used primarily in university level advertising media planning courses

Media Flight Plan

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Author : Dennis G. Martin
language : en
Publisher:
Release Date : 2014-05-01

Media Flight Plan written by Dennis G. Martin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with categories.

Media Flight Plan was developed in response to the need for affordable media planning simulations in the university classroom. Professional level media planning software ranges in price from hundreds to thousands of dollars. Media Flight Plan, including both the textbook and the online simulation, sells at or below the average price of a used textbook. MFP provides university students' access to not only realistic simulations of planning software, but also includes access to professional syndicated data like MRI, SRDS, Nielsen data, (all by permission) and other syndicated sources that only large corporations and agencies can afford. Besides the online software simulation, the text includes eight chapters that cover basics like basic math models involved in media buying/planning, and exercises that cover calculation of audience ratings, media share, reach and frequency, and gross rating points. Case studies are included for actual Fortune 500 clients. All cases require students to interpret and apply professional syndicated data and employ the basic methods for writing marketing driven media plans. Both authors, Dennis Martin and Dale Coons, have professional ad agency experience. Coons is executive vice president in a major agency where he directs research, media planning and client development. He is among the most sought-after experts in the field of advertising research. Martin worked on national brands as a copywriter and creative director and co-authored Strategic Advertising Campaigns, a national best-seller for Advertising Age's publishing division. Earning his Ph.D. at University of Illinois, he achieved national and international recognition as a professor of marketing communications.

Media Flight Plan Iii

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Author : Dennis G. Martin
language : en
Publisher:
Release Date : 1996

Media Flight Plan Iii written by Dennis G. Martin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertising media planning categories.

Media Flight Plan Iv

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Author : Dennis G. Martin
language : en
Publisher:
Release Date : 2002

Media Flight Plan Iv written by Dennis G. Martin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Advertising layout and typography categories.

Media Flight Plan 6

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Author : Dennis G. Martin
language : en
Publisher: Ingram
Release Date : 2011-01-01

Media Flight Plan 6 written by Dennis G. Martin and has been published by Ingram this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Advertising layout and typography categories.

Media Flight Plan Iv

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Author : Dennis G. Martin
language : en
Publisher:
Release Date : 2002

Media Flight Plan Iv written by Dennis G. Martin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Advertising layout and typography categories.

Journal Of Media Planning

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Author :
language : en
Publisher:
Release Date : 1992

Journal Of Media Planning written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Advertising media planning categories.

Advertising Campaign Strategy

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Author : Donald Parente
language : en
Publisher: South Western Educational Publishing
Release Date : 2000

Advertising Campaign Strategy written by Donald Parente and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.

Advertising Campaign Planning

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Author : Jim Avery
language : en
Publisher:
Release Date : 1993

Advertising Campaign Planning written by Jim Avery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.

International Journal Of Advertising

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Author :
language : en
Publisher:
Release Date : 1996

International Journal Of Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertising categories.