Advertising Campaign Strategy

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Advertising Campaign Strategy

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Author : Donald Parente
language : en
Publisher:
Release Date : 1996

Advertising Campaign Strategy written by Donald Parente and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertising categories.

Written by a team of exceptionally creative advertising professors, this textbook not only illustrates what effective ad campaigns are but it also illustrates how to successfully execute them. The text outlines a comprehensive, detailed, start-to-finish campaign guide.

Strategic Advertising Campaigns

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Author : Don E. Schultz
language : en
Publisher:
Release Date : 1984

Strategic Advertising Campaigns written by Don E. Schultz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.

Advertising Campaign Strategy

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Author : Allen E. Smith
language : en
Publisher: Kendall Hunt Publishing Company
Release Date : 2004

Advertising Campaign Strategy written by Allen E. Smith and has been published by Kendall Hunt Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

Advertising Campaign Strategy

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Author : Allen Smith
language : en
Publisher:
Release Date : 2002-06

Advertising Campaign Strategy written by Allen Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-06 with Advertising campaigns categories.

Advertising Campaign Planning

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Author : Jim Avery
language : en
Publisher: Routledge
Release Date : 2010

Advertising Campaign Planning written by Jim Avery and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Advertising campaigns categories.

This book is designed for student ad agencies and college campaign "teams" for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

Advertising Campaign Strategy

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Author : Donald Parente
language : en
Publisher: South Western Educational Publishing
Release Date : 2000

Advertising Campaign Strategy written by Donald Parente and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.

Advertising

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Author : SHARMA, SANGEETA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2021-08-01

Advertising written by SHARMA, SANGEETA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-01 with Business & Economics categories.

Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, data analytics, and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning, and nuances of advertising in each media source. Divided into five parts, the text covers advertising basics, advertising research and strategy, creativity and advertising, advertising media, and integrated marketing communications. The book describes how to develop and execute an effective advertising campaign by understanding consumers' mindset and conducting advertising research. It also enables the reader to assess, review and modify an advertising campaign through case studies of several brands. The third edition of the book appropriately incorporates a chapter on 'Digital Marketing', and 'Rural Marketing' along with revamping and reorganising contents of book to enhance the learning process. KEY FEATURES • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. • The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising. TARGET AUDIENCE • MBA • PG Diploma in Advertising & PR • PG Certificate Programme—Sales & Marketing Communication

Strategic Advertising Campaigns

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Author : Don E. Schultz
language : en
Publisher: Contemporary Books
Release Date : 1995

Strategic Advertising Campaigns written by Don E. Schultz and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.

The Blueprint For Strategic Advertising

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Author : Margo Berman
language : en
Publisher: Routledge
Release Date : 2016-07-01

The Blueprint For Strategic Advertising written by Margo Berman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-01 with Business & Economics categories.

The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.

Advertising Campaign Strategy

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Author :
language : en
Publisher:
Release Date : 2007

Advertising Campaign Strategy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Advertising categories.