Advertising Campaign Planning
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Advertising Campaign Planning
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Author : Jim Avery
language : en
Publisher:
Release Date : 2000
Advertising Campaign Planning written by Jim Avery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising campaigns categories.
Advertising
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Author : SHARMA, SANGEETA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2021-08-01
Advertising written by SHARMA, SANGEETA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-01 with Business & Economics categories.
Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, data analytics, and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning, and nuances of advertising in each media source. Divided into five parts, the text covers advertising basics, advertising research and strategy, creativity and advertising, advertising media, and integrated marketing communications. The book describes how to develop and execute an effective advertising campaign by understanding consumers' mindset and conducting advertising research. It also enables the reader to assess, review and modify an advertising campaign through case studies of several brands. The third edition of the book appropriately incorporates a chapter on 'Digital Marketing', and 'Rural Marketing' along with revamping and reorganising contents of book to enhance the learning process. KEY FEATURES • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. • The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising. TARGET AUDIENCE • MBA • PG Diploma in Advertising & PR • PG Certificate Programme—Sales & Marketing Communication
Advertising Campaign Planning
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Author : JIM. AVERY
language : en
Publisher:
Release Date :
Advertising Campaign Planning written by JIM. AVERY and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Strategic Advertising Campaigns
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Author : Don E. Schultz
language : en
Publisher:
Release Date : 1984
Strategic Advertising Campaigns written by Don E. Schultz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Advertising Account Planning
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Author : D. W. Jugenheimer
language : en
Publisher: Routledge
Release Date : 2014-12-18
Advertising Account Planning written by D. W. Jugenheimer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Advertising Campaign Planning
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Author : Jim Avery
language : en
Publisher:
Release Date : 2022
Advertising Campaign Planning written by Jim Avery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Advertising campaigns categories.
Advertising Campaign Planning is written by advertising agency leaders who became academics after many years in the industry. Their experience gives them the added advantage of not just teaching theories and concepts but bringing the advertising campaign creative process to life in practice. Follow the steps outlined in the book and your team will produce a winning advertising campaign every time.
Advertising Campaign Planning
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Author : Jim Avery
language : en
Publisher:
Release Date : 1993
Advertising Campaign Planning written by Jim Avery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Advertising Media Planning
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Author : Jack Zanville Sissors
language : en
Publisher: Contemporary Books
Release Date : 1996
Advertising Media Planning written by Jack Zanville Sissors and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This thoroughly revised edition will bring you up to speed on the fast-changing world of media planning today. While continuing its foundational coverage of media plan construction and reach and frequency measurement, the fifth edition emphasizes the rapid proliferation of media choices and strategies in the 1990s. With new material on cybermedia and interactive marketing, "Advertising Media Planning" is still the unparalleled authority in the field
Advertising Media Planning
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Author : Larry D. Kelly
language : en
Publisher: Routledge
Release Date : 2015-02-12
Advertising Media Planning written by Larry D. Kelly and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-12 with Business & Economics categories.
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Advertising Media Planning
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Author : Larry D. Kelley
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-30
Advertising Media Planning written by Larry D. Kelley and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-30 with Business & Economics categories.
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning • New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media • New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia • Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.