Mass Media Research
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Mass Media Research
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Author : Roger D. Wimmer
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2000
Mass Media Research written by Roger D. Wimmer and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media as well as on the Internet.
Mass Media Research
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Author : Wimmer
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2002-07
Mass Media Research written by Wimmer and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07 with Mass media categories.
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Doing Media Research
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Author : Susanna Hornig Priest
language : en
Publisher: SAGE
Release Date : 2010
Doing Media Research written by Susanna Hornig Priest and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Language Arts & Disciplines categories.
Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.
Mass Media Research
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Author : Wimmer
language : en
Publisher: Thomson
Release Date : 1983-01-01
Mass Media Research written by Wimmer and has been published by Thomson this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983-01-01 with categories.
Mass Media Effects Research
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Author : Raymond W. Preiss
language : en
Publisher: Psychology Press
Release Date : 2007
Mass Media Effects Research written by Raymond W. Preiss and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Language Arts & Disciplines categories.
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Practicing Mass Media Research
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Author : Fran Power Judd
language : en
Publisher: Wadsworth Publishing Company
Release Date : 1987
Practicing Mass Media Research written by Fran Power Judd and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Mass media categories.
Advances In Communications And Media Research
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Author : Anthony V. Stavros
language : en
Publisher: Nova Science Publishers
Release Date : 2011
Advances In Communications And Media Research written by Anthony V. Stavros and has been published by Nova Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
In a society predicated on information, the media has a pervasive presence. From government policy to leisure television, the information age touches us all. The papers collected in this book constitute some of today's leading analyses of the information industry. Together, these essays represent a needed foundation for understanding the present state and future development of the mass media. Current trends in communications as well as media impact on public opinion are studied and reported on.
Exploring Media Research
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Author : Andy Ruddock
language : en
Publisher: SAGE
Release Date : 2017-08-21
Exploring Media Research written by Andy Ruddock and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-21 with Social Science categories.
From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today. Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book: Introduces students to the scope and seriousness of media influence Shows them how to tie their own interests to academic concepts and research issues Explains how to use this understanding to develop proper research questions Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them. Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies.
Analyzing Media Messages
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Author : Daniel Riffe
language : en
Publisher: Routledge
Release Date : 2014-02-05
Analyzing Media Messages written by Daniel Riffe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-05 with Language Arts & Disciplines categories.
Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.
Milestones In Mass Communication Research
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Author : Shearon Lowery
language : en
Publisher: Longman Publishing Group
Release Date : 1988
Milestones In Mass Communication Research written by Shearon Lowery and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with History categories.