Analyzing Media Messages
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Analyzing Media Messages
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Author : Daniel Riffe
language : en
Publisher: Routledge
Release Date : 2014-02-05
Analyzing Media Messages written by Daniel Riffe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-05 with Language Arts & Disciplines categories.
Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.
Analyzing Media Messages
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Author : Daniel Riffe
language : en
Publisher: Routledge
Release Date : 2019-03-14
Analyzing Media Messages written by Daniel Riffe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-14 with Language Arts & Disciplines categories.
Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, accessible approach of the first three editions while offering updated discussions and examples. It examines in greater detail the use of computers to analyze content and how that process varies from human coding of content, incorporating more literature about technology and content analysis throughout. Updated topics include sampling in the digital age, computerized content analysis as practiced today, and incorporating social media in content analysis. Each chapter contains useful objectives and chapter summaries to cement core concepts.
Analyzing Media Messages
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Author : Daniel Riff
language : en
Publisher: Routledge
Release Date : 2006-04-21
Analyzing Media Messages written by Daniel Riff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-21 with Language Arts & Disciplines categories.
Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
Analyzing Media Messages
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Author : Daniel Riffe
language : en
Publisher:
Release Date : 2014
Analyzing Media Messages written by Daniel Riffe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Language Arts & Disciplines categories.
Analyzing Media Messagesis a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book's companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences. courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.
Media Messages And Public Health
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Author : Amy Jordan
language : en
Publisher: Routledge
Release Date : 2010-11
Media Messages And Public Health written by Amy Jordan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11 with Health & Fitness categories.
Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes: Conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues. Measurement challenges posed by the broad range of media. Use of content analysis across multiple media types. The potential for individual differences in audience interpretation of message content. Case studies that examine public health issues in the media to illustration the decisions that are made when developing content analysis studies. The volume concludes with a set of guidelines for optimal content analysis research, and suggests ways in which the field can accommodate new technologies and new ways of using media. Developed for researchers in communication, media, and public health, this unique resource demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions and implications for each varying alternative and ultimately advances the science of content analysis research.
Media Design
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Author : Jacqueline M. Layng
language : en
Publisher:
Release Date : 2004
Media Design written by Jacqueline M. Layng and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This timely new book provides practical information, supported by theory, on how to use print, audio, and video technology in designing mediated messages. Unlike other books on the topic, this book describes the technology by demonstrating how to use it successfully. Explains and models proper design principles, which are sorely missing in current use of communication technology. Focuses on media harmony--thoroughly knowing the media one is working with and having the ability to design a visual message to convey meaning. Offers step-by-step instructions on creating graphics for the Web and presentations. Explores the theory of successfully designing mediated messages, and includes both good and poor designs. Discusses how to identify a need and select a successful design for the message. Covers the current new technologies used in communication. Offers practical instances and examples throughout. A valuable reference for professionals in public relations, advertising assistants, marketing assistants, and administrative assistants.
Encyclopedia Of Children Adolescents And The Media
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Author : Jeffrey Jensen Arnett
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 2006-12-14
Encyclopedia Of Children Adolescents And The Media written by Jeffrey Jensen Arnett and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-14 with Psychology categories.
From Internet censorship to sex and violence on television and in video games to debates over rock lyrics, the effect of media on children and adolescents is one of the most widely debated issues in our society. The Encyclopedia of Children, Adolescents, and the Media presents state-of-the-art research and ready-to-use facts on the media's interaction with children and adolescents. With more than 400 entries, the two volumes of this resource cover the traditional and electronic media and their controversial impact—for good and ill—on children and adolescents.
Media And American Studies In The Efl Classroom
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Author : Jürgen Donnerstag
language : en
Publisher: Universitatsverlag Winter
Release Date : 2008
Media And American Studies In The Efl Classroom written by Jürgen Donnerstag and has been published by Universitatsverlag Winter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Foreign Language Study categories.
The growing interest in working with media, particularly the new digital media, in the EFL classroom is reflected in the ten articles of this volume. Their focus is specifically on "traditional" visual media such as films and video clips, but also on blogs, podcasts, digital storytelling, hyperfictions, Internet projects, creating learner software, etc. As the articles either explicitly or implicitly indicate, these new media formats are suitable for integration into current action- or task-based teaching forms. All articles aim to foster nuanced judgments on literature, culture, and popular media in the US. The media discussed here mirror the multiplicity of voices within the US, indicating the tremendous variety of cultural and political positions. They undermine lopsided and biased attitudes toward American mass media, forcing the learner to discuss critical positions within the US and to modify stereotypical media judgements.
Glencoe Writer S Choice
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Author :
language : en
Publisher:
Release Date : 2001
Glencoe Writer S Choice written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Composition (Language arts) categories.
State-adopted textbook, 2001-2007, Grade 7.
Theory Of Media Literacy
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Author : W. James Potter
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 2004-05-05
Theory Of Media Literacy written by W. James Potter and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-05 with Language Arts & Disciplines categories.
Our society has become characterized by aggressive media. Information is constantly at our fingertips whether it be through the books, newspapers, and magazines we read, the television we watch, the radio stations to which we listen, or the computers that connect us to the world in a matter of seconds. We can try to limit our media exposure, but it is impossible to avoid all media messages. As a result, we psychologically protect ourselves by automatically processing the media to which we are exposed. Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning. A central theme of Potter's theory is the locus that governs the degree to which a person is media literate. The locus is enriched by developing skills as well as good knowledge structures on five topics: media effects, media content, media industries, real world parameters, and the self. Key Features Presents the first social scientific theory of the process of media literacy Explores a broad range of literature on media literacy written over the past two decades Focuses on how the human mind works, especially in this mass media-saturated society Theory of Media Literacy is an essential resource to a wide audience within the media discipline. The book provides empirical researchers with direction to test the theory and extend our understanding of how the media affect i