Essentials Of Marketing Management

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Essentials Of Marketing Management

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Author : Geoffrey Lancaster
language : en
Publisher: Routledge
Release Date : 2010-10

Essentials Of Marketing Management written by Geoffrey Lancaster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10 with Business & Economics categories.

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. This title covers such topics as: consumer and organizational buyer behaviour; product and innovation strategies; direct marketing; and, e-marketing.

Essentials Of Marketing Management

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Author : Greg W. Marshall
language : en
Publisher:
Release Date : 2011

Essentials Of Marketing Management written by Greg W. Marshall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Marketing categories.

Essentials Of Marketing Management

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Author : RAJIV. MALHOTRA GROVER (NARESH.)
language : en
Publisher:
Release Date : 2024

Essentials Of Marketing Management written by RAJIV. MALHOTRA GROVER (NARESH.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with categories.

Essentials Of Marketing

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Author : Geoff Lancaster
language : en
Publisher: McGraw-Hill Education
Release Date : 2001-12

Essentials Of Marketing written by Geoff Lancaster and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-12 with Marketing categories.

Essentials of Marketing has been updated in line with changes in the marketing environment, taking into account the influence of the EU and new concepts of consumer behaviour.

Essentials Of Marketing Management

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Author : Greg Marshall
language : en
Publisher:
Release Date : 2010

Essentials Of Marketing Management written by Greg Marshall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve indi.

Essentials Of Marketing Management

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Author : Joe Kent Kerby
language : en
Publisher:
Release Date : 1970

Essentials Of Marketing Management written by Joe Kent Kerby and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Marketing categories.

Basics Of Marketing Management Theory Practice

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Author : Rudani R.B.
language : en
Publisher: S. Chand Publishing
Release Date : 2010-12

Basics Of Marketing Management Theory Practice written by Rudani R.B. and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12 with Business & Economics categories.

Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography

Essentials Of Marketing Management

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Author : Ross M. Trump
language : en
Publisher:
Release Date : 1966

Essentials Of Marketing Management written by Ross M. Trump and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Marketing categories.

Essentials Of Marketing

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Author : Edmund Jerome McCarthy
language : en
Publisher: Irwin Professional Publishing
Release Date : 1994

Essentials Of Marketing written by Edmund Jerome McCarthy and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.

Essentials Of Marketing Management

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Author :
language : en
Publisher:
Release Date : 2021

Essentials Of Marketing Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.