Marketing Customer Interface

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The Marketing Customer Interface

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Author : Chartered Institute of Marketing
language : en
Publisher:
Release Date : 2000-03-01

The Marketing Customer Interface written by Chartered Institute of Marketing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-03-01 with categories.

Marketing Customer Interface

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Author :
language : en
Publisher:
Release Date : 2002-01-01

Marketing Customer Interface written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-01 with categories.

Marketing Customer Interface

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Author : Rosemary Phipps
language : en
Publisher: Routledge
Release Date : 2001

Marketing Customer Interface written by Rosemary Phipps and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

'The Marketing Customer Interface 2001-2002' is a specifically tailored coursebook for students undertaking the Marketing Customer Interface module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: · a firmly international perspective · new material to cover e-marketing issues · new and up to date examples and case studies to illustrate the theory · additional text references and website references · preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. completely revised and updated to fit in with CIM Marketing Customer Interface syllabus officially endorsed by the CIM approved by the CIM Chief Examiner

Cim05 Managing Mc Interface Text 2001

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Author : Chartered Institute of Marketing
language : en
Publisher:
Release Date : 2001-07-31

Cim05 Managing Mc Interface Text 2001 written by Chartered Institute of Marketing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-07-31 with Customer relations categories.

This study text is applicable for the December 2001 and June 2002 examinations. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and marketing at work real-life examples.

The Marketing Customer Interface

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Author : Rosemary Phipps
language : en
Publisher:
Release Date : 2000

The Marketing Customer Interface written by Rosemary Phipps and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Customer relations categories.

This volume is specifically developed and written for students taking the Marketing Customer Interface module of the CIM Advanced Certificate. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, specimen answers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.

Crm Goes Digital

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Author : Sabine Kirchem
language : en
Publisher: Springer Nature
Release Date : 2025-02-12

Crm Goes Digital written by Sabine Kirchem and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-12 with Business & Economics categories.

Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc. In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.

Services Marketing

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Author :
language : en
Publisher:
Release Date : 2008-01-01

Services Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with categories.

Cim Study Text

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Author :
language : en
Publisher:
Release Date : 2002

Cim Study Text written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.

Research At The Marketing Entrepreneurship Interface

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Author : Gerald E. Hills
language : en
Publisher:
Release Date : 2002

Research At The Marketing Entrepreneurship Interface written by Gerald E. Hills and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.

Interactive Services Marketing

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Author : Raymond P. Fisk
language : en
Publisher:
Release Date : 2000

Interactive Services Marketing written by Raymond P. Fisk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

"Interactive Services Marketing" covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions both in face-to-face communication as well as connecting through technology. Concise coverage of content enables instructors to make greater use of the textbook web site, reinforcing the emphasis on technology and allowing students to interact with both the printed text and the online material. Pedagogical tools help students synthesize the material: each part opens with an overview, a new model illustrating the text' s organization, brief chapter outlines, and a vignette highlighting real-world companies such as Noggintoppers (an online hat retailer). Each chapter also features a short paragraph revisiting the vignette, marginal notes defining key terms, a "Summary and Conclusion" section, practice exercises, and new Internet exercises.