Crm Goes Digital

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Crm Goes Digital

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Author : Sabine Kirchem
language : en
Publisher: Springer
Release Date : 2024-11-15

Crm Goes Digital written by Sabine Kirchem and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-15 with Business & Economics categories.

Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc. In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.

Going Digital 2000

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Author : Anne Fitzgerald
language : en
Publisher:
Release Date : 2000

Going Digital 2000 written by Anne Fitzgerald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

Internet Marketing

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Author : Carolyn F. Siegel
language : en
Publisher: South-Western College
Release Date : 2006

Internet Marketing written by Carolyn F. Siegel and has been published by South-Western College this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.

The Digital Lexicon

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Author : Keith Haviland
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2002

The Digital Lexicon written by Keith Haviland and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

This book provides an easy-to-use description of some of the fundamental terms in e-commerce, and the world of the internet and other areas such as mobile computing. Unlike a simple glossary or dictionary, the book is structured alphabetically with a mixture of short entries and longer articles. It covers not only concepts, but some important personalities, companies, products and Websites.

Crm Goes Digital

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Author : Martin Stadelmann
language : de
Publisher: Springer-Verlag
Release Date : 2020-03-30

Crm Goes Digital written by Martin Stadelmann and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-30 with Business & Economics categories.

Wie verändert sich das Customer-Relationship-Management durch die digitale Transformation? Dieses Buch verrät es Ihnen! Das Kundenmanagement hat seit der Digitalisierung vollkommen neue Formen angenommen. Dieses CRM-Buch von Martin Stadelmann, Mario Pufahl und David Laux widmet sich daher den neuen Ansätzen, die Vertrieb, Marketing und Service mittlerweile dominieren: Omnichannel- oder Mobile-CRM-Konzepte Big Data- und Social-Media-Instrumente Customer-Experience- oder Customer-Loyalty-Ansätze Künstliche Intelligenz etc. In diesem zukunftsweisenden, praxisorientierten und konzeptionell fundierten Customer-Relationship-Management-Buch erfahren Sie mehr über folgende Themen: zukünftige Entwicklung im Kundenmanagement mittels eines digitalen CRMs (dCRM) Auswirkungen der Digitalisierung auf die Produkt- und Serviceoptimierung bzw. auf Vertriebssteuerungund Kundenbindung Verbesserung der Vertriebsperformance durch eine radikale Kundenorientierung Die Antworten auf diese und weitere Fragen geben fachkundige Experten aus Wissenschaft und Praxis. CRM goes digital – In diesem Buch erhalten Sie konkrete Handlungsempfehlungen. CRM-Systeme sind wichtige Instrumente kundenorientierter Unternehmen. Dennoch unterscheiden sich die Anforderungen und Lösungsmöglichkeiten bei jeder Firma. Die hier vorgestellten Handlungsempfehlungen dienen lediglich als Orientierung für Entscheider. Um ein möglichst großes Spektrum zu erfassen, enthält das Buch exemplarisch ausgewählte Branchenbeispiele, die Ihnen nicht nur die Grundlagen vermitteln, sondern ebenfalls den Umgang mit Technologien wie Customer Journey Management oder Cloud-CRM erläutern. Nutzen Sie begleitend zur Lektüre die SN More Media App, um auf das Zusatzmaterial und die Erklärvideos zuzugreifen.

Brandweek

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Author :
language : en
Publisher:
Release Date : 2010

Brandweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Advertising categories.

Customer Relationship Management

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Author : Kristin L. Anderson
language : en
Publisher: McGraw Hill Professional
Release Date : 2001-09-22

Customer Relationship Management written by Kristin L. Anderson and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09-22 with Business & Economics categories.

This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

The New It How Technology Leaders Are Enabling Business Strategy In The Digital Age

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Author : Jill Dyche
language : en
Publisher: McGraw Hill Professional
Release Date : 2015-01-30

The New It How Technology Leaders Are Enabling Business Strategy In The Digital Age written by Jill Dyche and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-30 with Business & Economics categories.

Introducing a Powerful New Business Model for Today’s IT Blogger, speaker, software executive, and bestselling author Jill Dyché has been thinking about leadership a lot lately. Having consulted with business and IT executives with Fortune 500 companies for most of her career, she has heard a common refrain: “What should we do about shadow IT?” She’s decided to address the answer head-on. With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it’s time for a manifesto for leaders who recognize—and are nervous about—the demands of the digital age. Whether you’re an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company—and prescribing IT’s future. Learn how to: ASSESS your current and future IT profile ALIGN your IT organization with business priorities MAP technology delivery plans according to business priiorities ORGANIZE IT according to your company’s culture and strengths REDEFINE innovation and talent management practices BUILD a stronger and enduring role for IT as a business partner By using field-tested techniques to align your IT department with your corporate objectives, you can leverage the power of technology across the entire company. The New IT provides a set of tactical and experienced-based frameworks to help you and your colleagues conceive a new roadmap. It also includes real-world case studies and best practices from successful, technology-enabled companies such as Toyota, Merck, Brooks Brothers, Union Bank, and many others. You’ll hear from major industry pioneers, IT thought leaders, and other change agents who are leading the way in this new frontier. And you’ll learn how to bring your business and IT together in a way that is truly transformative. The new IT is more than computing power. It balances strategy and delivery. It’s interactive and inclusive. It’s as omnipresent as the smart phone and just as revolutionary. It equips you with the tools you need to succeed in reframing the IT conversation and propelling your business forward. Praise for The New IT “Jill has penned a de Toquevillean map of the digital world. Should be a required text for every business leader in the country.” Thornton May, futurist and author of The New Know “Enterprise IT has reached an inflection point in how services are delivered and consumed, requiring our profession to undertake a transformation of our own. Jill Dyché describes well the challenges we face, how to assess them, and how to take action to complete the journey toward modern enterprise IT.” Kimberly Stevenson, Vice President and Chief Information Officer, Intel “Conversational, intuitive, and intelligent, this book goes right to the heart of governance (control), innovation (change), identity (authority), relevance (alignment), and influence (strategy). It’s a timely book that should be read by executives across organizations.” Peter Marx, Chief Innovation and Technology Officer, City of Los Angeles “A highly readable, entertaining book that will help CIOs and their executive partners address the ongoing challenge of converting IT from a strategic liability to a strategic asset.” Peter Weill and Jeanne Ross, MIT Center for Information Research and authors of IT Governance “Everywhere I go I hear complaints about the old IT. Jill Dyché's book provides a comprehensive roadmap to changing IT to suit our analytical, consumer-driven, bring-your-own-device times!” Thomas H. Davenport, Distinguished Professor, Babson College, and author of Competing on Analytics and Big Data @ Work

Electronics World

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Author :
language : en
Publisher:
Release Date : 1969

Electronics World written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Electronics categories.

Hotels

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Author :
language : en
Publisher:
Release Date : 2009

Hotels written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Hotels categories.