The Marketing Customer Interface

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The Marketing Customer Interface

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Author : Chartered Institute of Marketing
language : en
Publisher:
Release Date : 2000-03-01

The Marketing Customer Interface written by Chartered Institute of Marketing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-03-01 with categories.

Marketing Customer Interface

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Author :
language : en
Publisher:
Release Date : 2002-01-01

Marketing Customer Interface written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-01 with categories.

Marketing Customer Interface

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Author : Rosemary Phipps
language : en
Publisher: Routledge
Release Date : 2001

Marketing Customer Interface written by Rosemary Phipps and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

'The Marketing Customer Interface 2001-2002' is a specifically tailored coursebook for students undertaking the Marketing Customer Interface module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: · a firmly international perspective · new material to cover e-marketing issues · new and up to date examples and case studies to illustrate the theory · additional text references and website references · preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. completely revised and updated to fit in with CIM Marketing Customer Interface syllabus officially endorsed by the CIM approved by the CIM Chief Examiner

Cim05 Managing Mc Interface Text 2001

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Author : Chartered Institute of Marketing
language : en
Publisher:
Release Date : 2001-07-31

Cim05 Managing Mc Interface Text 2001 written by Chartered Institute of Marketing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-07-31 with Customer relations categories.

This study text is applicable for the December 2001 and June 2002 examinations. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and marketing at work real-life examples.

Services Marketing Text And Cases 2 E

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Author : Harsh V. Verma
language : en
Publisher: Pearson Education India
Release Date : 2012

Services Marketing Text And Cases 2 E written by Harsh V. Verma and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Services industries categories.

The Marketing Customer Interface

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Author : Rosemary Phipps
language : en
Publisher:
Release Date : 2000

The Marketing Customer Interface written by Rosemary Phipps and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Customer relations categories.

This volume is specifically developed and written for students taking the Marketing Customer Interface module of the CIM Advanced Certificate. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, specimen answers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.

Cim Study Text

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Author :
language : en
Publisher:
Release Date : 2002

Cim Study Text written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.

Cambridge Marketing Handbook Stakeholder

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Author : Terry Nicklin
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-12-03

Cambridge Marketing Handbook Stakeholder written by Terry Nicklin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-03 with Business & Economics categories.

Marketers have long held the view that the customer should be central to all they think about, all they do. Yet the developments of the last few years have shown that other forces are at play that can be at least as powerful and long lasting. A broader group of stakeholders exists whose needs and interests must be understood and satisfied in the quest for a strong corporate reputation and business success. Most recently the impact of the internet and social media has amplified the power of individuals to comment on, and ultimately to influence, the activities of organizations of all types. This handbook examines the identification of stakeholders: internal, connected and external, their ability to affect the organization, and how organizations should relate to them. It also examines the organization itself and the factors which influence the development of its corporate image among its various stakeholder audiences.

Marketing Strategy

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Author : Mark E. Hill
language : en
Publisher: SAGE
Release Date : 2012-04-27

Marketing Strategy written by Mark E. Hill and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-27 with Business & Economics categories.

Marketing Strategy: The Thinking Involved.

Services Marketing

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Author :
language : en
Publisher:
Release Date : 2008-01-01

Services Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with categories.