Marketing Concepts For Library Information Services

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Marketing Concepts For Libraries And Information Services

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Author : Eileen Elliott de Sáez
language : en
Publisher: Facet Pub
Release Date : 2012-12-30

Marketing Concepts For Libraries And Information Services written by Eileen Elliott de Sáez and has been published by Facet Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-30 with Language Arts & Disciplines categories.

This fully-updated third edition of the best-selling textbook offers information professionals a comprehensive foundation and structure for effective strategic marketing and shows how they can use this to enable their library to grow, develop and find new perspectives. The books introduces practitioners to a wide range of marketing concepts and techniques suitable for library and information services and shows how it is essential for a library to be truly market oriented in order to ensure its survival and future prosperity. The third edition is fully updated to encompass recent developments including social media, marketing 3.0, interactive marketing, values-driven marketing marketing, holistic marketing annd video marketing. The book also includes two completely new chapters on marketing environments and marketing culture. The book offers references and lists of further reading to act as a useful source of further information. This will be essential reading for library managers and library and information professionals who want a comprehensive foundation and structure for effective strategic marketing and students of LIS.

Marketing Library And Information Services

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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2006

Marketing Library And Information Services written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Marketing Concepts For Library Information Services

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Author : Sylvia Thomas
language : en
Publisher:
Release Date : 2015

Marketing Concepts For Library Information Services written by Sylvia Thomas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Advertising categories.

Marketing Library And Information Services Ii

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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2013-06-25

Marketing Library And Information Services Ii written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-25 with Language Arts & Disciplines categories.

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Annals Of Library And Information Studies

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Author :
language : en
Publisher:
Release Date : 2006

Annals Of Library And Information Studies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Documentation categories.

Ranganathan S Philosophy

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Author : Indian Library Association
language : en
Publisher: New Delhi : Vikas Publishing House
Release Date : 1986

Ranganathan S Philosophy written by Indian Library Association and has been published by New Delhi : Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Language Arts & Disciplines categories.

Special Libraries In The Electronic Environment

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Author : S. P. Singh
language : en
Publisher:
Release Date : 2005

Special Libraries In The Electronic Environment written by S. P. Singh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Language Arts & Disciplines categories.

Marketing Planning Library And Information Services

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Author : Darlene E. Weingand
language : en
Publisher: Littleton, Colo. : Libraries Unlimited
Release Date : 1987

Marketing Planning Library And Information Services written by Darlene E. Weingand and has been published by Littleton, Colo. : Libraries Unlimited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Language Arts & Disciplines categories.

Library Information Science Abstracts

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Author :
language : en
Publisher:
Release Date : 2008

Library Information Science Abstracts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Information science categories.

Reference Services Review

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Author :
language : en
Publisher:
Release Date : 1973

Reference Services Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Electronic journals categories.