Marketing Concepts For Libraries And Information Services

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Marketing Concepts For Libraries And Information Services

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Author : Eileen Elliott de Sáez
language : en
Publisher: Facet Pub
Release Date : 2012-12-30

Marketing Concepts For Libraries And Information Services written by Eileen Elliott de Sáez and has been published by Facet Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-30 with Language Arts & Disciplines categories.

This fully-updated third edition of the best-selling textbook offers information professionals a comprehensive foundation and structure for effective strategic marketing and shows how they can use this to enable their library to grow, develop and find new perspectives. The books introduces practitioners to a wide range of marketing concepts and techniques suitable for library and information services and shows how it is essential for a library to be truly market oriented in order to ensure its survival and future prosperity. The third edition is fully updated to encompass recent developments including social media, marketing 3.0, interactive marketing, values-driven marketing marketing, holistic marketing annd video marketing. The book also includes two completely new chapters on marketing environments and marketing culture. The book offers references and lists of further reading to act as a useful source of further information. This will be essential reading for library managers and library and information professionals who want a comprehensive foundation and structure for effective strategic marketing and students of LIS.

Marketing Library And Information Services

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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2006

Marketing Library And Information Services written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Marketing Library And Information Services Ii

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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2013-06-25

Marketing Library And Information Services Ii written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-25 with Language Arts & Disciplines categories.

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Marketing Concepts For Libraries And Information Services

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Author : Eileen Elliott De Sáez
language : en
Publisher:
Release Date : 2002

Marketing Concepts For Libraries And Information Services written by Eileen Elliott De Sáez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Language Arts & Disciplines categories.

The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.

Marketing Concepts For Library Information Services

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Author : Sylvia Thomas
language : en
Publisher:
Release Date : 2015

Marketing Concepts For Library Information Services written by Sylvia Thomas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Advertising categories.

Marketing Of Library Information Services In India

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Author : IASLIC (Association). National Seminar
language : en
Publisher:
Release Date : 1988

Marketing Of Library Information Services In India written by IASLIC (Association). National Seminar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Information services categories.

The Marketing Of Library And Information Services

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Author : Blaise Cronin
language : en
Publisher: London : Aslib
Release Date : 1981

The Marketing Of Library And Information Services written by Blaise Cronin and has been published by London : Aslib this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Language Arts & Disciplines categories.

Managing Information

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Author :
language : en
Publisher:
Release Date : 2002

Managing Information written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Information resources management categories.

Marketing For Libraries And Information Agencies

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Author : Darlene E. Weingand
language : en
Publisher: Norwood, N.J. : Ablex Publishing Corporation
Release Date : 1984

Marketing For Libraries And Information Agencies written by Darlene E. Weingand and has been published by Norwood, N.J. : Ablex Publishing Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.

Iaslic Bulletin

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Author : IASLIC (Association)
language : en
Publisher:
Release Date : 2002

Iaslic Bulletin written by IASLIC (Association) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Libraries, Special categories.