Marketing Planning Library And Information Services
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Marketing Planning Library And Information Services
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Author : Darlene E. Weingand
language : en
Publisher: Libraries Unlimited
Release Date : 1999-10-15
Marketing Planning Library And Information Services written by Darlene E. Weingand and has been published by Libraries Unlimited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-10-15 with Language Arts & Disciplines categories.
Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This practical handbook gives a broad overview of the entire marketing/planning system-from creating a marketing team and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, promoting services, and evaluating the end result.
Marketing Planning Library And Information Services
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Author : Darlene E. Weingand
language : en
Publisher: Littleton, Colo. : Libraries Unlimited
Release Date : 1987
Marketing Planning Library And Information Services written by Darlene E. Weingand and has been published by Littleton, Colo. : Libraries Unlimited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Language Arts & Disciplines categories.
Marketing Planning Library And Information Services
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Author : Darlene E. Weingand
language : en
Publisher:
Release Date : 1987
Marketing Planning Library And Information Services written by Darlene E. Weingand and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Advertising categories.
Marketing Library And Information Services
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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2006
Marketing Library And Information Services written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Strategic Marketing In Library And Information Science
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Author : Linda S Katz
language : en
Publisher: Routledge
Release Date : 2013-03-07
Strategic Marketing In Library And Information Science written by Linda S Katz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Language Arts & Disciplines categories.
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Marketing Of Library Information Services In India
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Author : IASLIC (Association). National Seminar
language : en
Publisher:
Release Date : 1988
Marketing Of Library Information Services In India written by IASLIC (Association). National Seminar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Information services categories.
Strategic Marketing In Library And Information Science
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Author : Irene Owens
language : en
Publisher: Psychology Press
Release Date : 2002
Strategic Marketing In Library And Information Science written by Irene Owens and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Language Arts & Disciplines categories.
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
A Comprehensive Library Staff Training Programme In The Information Age
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Author : Aileen Wood
language : en
Publisher: Chandos Publishing
Release Date : 2007-02-28
A Comprehensive Library Staff Training Programme In The Information Age written by Aileen Wood and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-28 with Business & Economics categories.
Discussing the issues surrounding the implementation and 'selling' of a comprehensive library staff training program, this title discusses aspects such as the need for continuous training, planning the appropriate programs and implementing a strategy.
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Author :
language : en
Publisher:
Release Date : 2002
written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Public libraries categories.
Aslib Information
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Author :
language : en
Publisher:
Release Date : 1992
Aslib Information written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Information resources management categories.