The Marketing Of Library And Information Services

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Marketing Library And Information Services

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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2006

Marketing Library And Information Services written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

The Marketing Of Library And Information Services

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Author : Blaise Cronin
language : en
Publisher: London : Aslib
Release Date : 1981

The Marketing Of Library And Information Services written by Blaise Cronin and has been published by London : Aslib this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Language Arts & Disciplines categories.

Marketing Library And Information Services Ii

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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2013-06-25

Marketing Library And Information Services Ii written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-25 with Language Arts & Disciplines categories.

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Introduction To Marketing Of Library And Information Services

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Author : Ajay Tiwari (Librarian)
language : en
Publisher:
Release Date : 2017

Introduction To Marketing Of Library And Information Services written by Ajay Tiwari (Librarian) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Information services categories.

Marketing Concepts For Libraries And Information Services

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Author : Eileen Elliott de Sáez
language : en
Publisher: Facet Pub
Release Date : 2012-12-30

Marketing Concepts For Libraries And Information Services written by Eileen Elliott de Sáez and has been published by Facet Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-30 with Language Arts & Disciplines categories.

This fully-updated third edition of the best-selling textbook offers information professionals a comprehensive foundation and structure for effective strategic marketing and shows how they can use this to enable their library to grow, develop and find new perspectives. The books introduces practitioners to a wide range of marketing concepts and techniques suitable for library and information services and shows how it is essential for a library to be truly market oriented in order to ensure its survival and future prosperity. The third edition is fully updated to encompass recent developments including social media, marketing 3.0, interactive marketing, values-driven marketing marketing, holistic marketing annd video marketing. The book also includes two completely new chapters on marketing environments and marketing culture. The book offers references and lists of further reading to act as a useful source of further information. This will be essential reading for library managers and library and information professionals who want a comprehensive foundation and structure for effective strategic marketing and students of LIS.

The Marketing Of Library And Information Services 2

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Author : Blaise Cronin
language : en
Publisher: Routledge
Release Date : 1992

The Marketing Of Library And Information Services 2 written by Blaise Cronin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Language Arts & Disciplines categories.

The Marketing Of Libraries And Information Services In The 90s

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Author : Phillip Morgan
language : en
Publisher:
Release Date : 1991

The Marketing Of Libraries And Information Services In The 90s written by Phillip Morgan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Information services categories.

Strategic Marketing In Library And Information Science

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Author : Linda S Katz
language : en
Publisher: Routledge
Release Date : 2013-03-07

Strategic Marketing In Library And Information Science written by Linda S Katz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Language Arts & Disciplines categories.

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries

Strategic Marketing In Library And Information Science

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Author : Irene Owens
language : en
Publisher: Psychology Press
Release Date : 2002

Strategic Marketing In Library And Information Science written by Irene Owens and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Language Arts & Disciplines categories.

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries

Management Of Library And Information Services At The University And State Library Saxony Anhalt

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Author : Dorothea Sommer
language : en
Publisher:
Release Date : 2000

Management Of Library And Information Services At The University And State Library Saxony Anhalt written by Dorothea Sommer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Academic libraries categories.