Marketing Case Studies

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Case Studies In Marketing

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Author : Sidharth Balakrishna
language : en
Publisher: Pearson Education India
Release Date : 2011

Case Studies In Marketing written by Sidharth Balakrishna and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Marketing categories.

Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.

Cause Related Marketing

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Author : M. Mercedes Galan-Ladero
language : en
Publisher: Springer Nature
Release Date : 2021-03-27

Cause Related Marketing written by M. Mercedes Galan-Ladero and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-27 with Business & Economics categories.

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.

Marketing Case Studies

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Author : Lester Massingham
language : en
Publisher: Routledge
Release Date : 1995

Marketing Case Studies written by Lester Massingham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

Provides a structured approach for students tackling mini-cases and their solutions.

Marketing 10 Cases Studies

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Author : Claire Garcia
language : en
Publisher:
Release Date : 2013

Marketing 10 Cases Studies written by Claire Garcia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Marketing categories.

Renault, Samsung, Lacoste This book provides opportunities to discover a selection of issues recently faced by 10 major French companies. Each case offers in a clear and structured manner: a case presentation sheet including the problem statement, learning objectives, as well as the main themes and marketing tools used throughout the case; a narrative reviewing important information about the company and its environment, leading to the problem to be investigated; a series of questions guiding the draft of a structured solution; a detailed solution outlining the main strategic recommendations. Based on real issues and written in collaboration with the companies, the 10 fi eld-based case studies allow applying marketing principles, theories and models: segmentation, positioning, marketing plan, as well as designing strategies at the product, price, place and promotion levels. Learning by doing, applied to marketing!"

Cases In Marketing Strategy

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Author : Martin Van Mesdag
language : en
Publisher:
Release Date : 1977

Cases In Marketing Strategy written by Martin Van Mesdag and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Marketing categories.

Marketing

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Author : Marketing Magazine Staff
language : en
Publisher:
Release Date : 2011

Marketing written by Marketing Magazine Staff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Marketing categories.

The Marketing magazine CASE STUDY COLLECTION summarises the best case studies of the past year from Marketing magazine's monthly issues, Marketingmag.com.au and its two annuals, the 2010 Media Survival Guide and 2011 Digital Survival Guide. Produced in a high-quality coffee-table style, the Collection presents 20+ case studies features brands like Land Rover, Virgin Mobile and Commonwealth Bank, exploring best practice and channel innovation from social media to integrated traditional, across budgets tighter than a shoestring to a media buyer's dream. The Collection highlights each campaign's various aspects of the promotional mix: advertising, sales, promotion, direct marketing, corporate image and PR. Available to be packaged with any Pearson marketing text, this is an exceptional opportunity for you to bring quality, current examples of topical, local marketing campaigns into your course.

Experiential Marketing

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Author : Wided Batat
language : en
Publisher: Routledge
Release Date : 2020-12-27

Experiential Marketing written by Wided Batat and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-27 with Business & Economics categories.

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA, The New York Times, Pfizer, and Amtrak, the reader will learn and practice the experiential marketing tools and strategies through these examples. Expert testimonials, practical applied exercises, and the author’s online videos provide both theoretical foundations and concrete application. This is a must-read for advanced undergraduate and postgraduate Marketing and Customer Experience students and an excellent teaching resource. It should also be of great use to practitioners – particularly those studying for professional qualifications – who are interested in learning experiential marketing strategies and developing knowledge about the way big brands in different sectors are designing the customer experience online and offline. Online material includes lecture slides, a test bank of questions, an instructor’s manual, and explanatory videos.

Marketing Case Studies

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Author : Rand Irshaidat
language : en
Publisher:
Release Date : 2023

Marketing Case Studies written by Rand Irshaidat and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Marketing categories.

Success In Social Marketing

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Author : Nancy R. Lee
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-12

Success In Social Marketing written by Nancy R. Lee and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-12 with Political Science categories.

Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. The 100 case examples contained in this book, each about two pages in length, follow an outline that includes key components of a campaign: Wicked Problem, Purpose & Focus, Priority Audience, Desired Behavior, Audience Insights, Marketing Intervention Mix, and Results. This common structure provides the reader with a clear sense of how success in social marketing may best be achieved in a wide variety of disciplinary and national contexts. Success in Social Marketing is intended to fill a gap in the market as well as inform and inspire students and practitioners through 100 easily digestible case studies. Issues addressed include public health (opioid use, mental health, COVID-19) , injury prevention (gun violence, youth suicide, texting while driving), environmental protection (wildfires, bicycle transportation in urban areas, food waste), community engagement (homelessness, racially motivated violence, voting) financial wellbeing (microfinance, savings, employment), and educational achievement (early childhood education, college applications, female participation in STEM programs), to name but a few. This book is recommended reading for students enrolled in public administration, public health, environmental studies, as well as policymakers interested in ways social marketing may help influence their constituent behaviors for individual, as well as social, good.

Marketing Case Studies

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Author : Jon Sutherland
language : en
Publisher:
Release Date : 1992-01-01

Marketing Case Studies written by Jon Sutherland and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with Marketing categories.