Marketing 10 Cases Studies

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Marketing 10 Cases Studies

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Author : Claire Garcia
language : en
Publisher:
Release Date : 2013

Marketing 10 Cases Studies written by Claire Garcia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Marketing categories.

Renault, Samsung, Lacoste This book provides opportunities to discover a selection of issues recently faced by 10 major French companies. Each case offers in a clear and structured manner: a case presentation sheet including the problem statement, learning objectives, as well as the main themes and marketing tools used throughout the case; a narrative reviewing important information about the company and its environment, leading to the problem to be investigated; a series of questions guiding the draft of a structured solution; a detailed solution outlining the main strategic recommendations. Based on real issues and written in collaboration with the companies, the 10 fi eld-based case studies allow applying marketing principles, theories and models: segmentation, positioning, marketing plan, as well as designing strategies at the product, price, place and promotion levels. Learning by doing, applied to marketing!"

Case Studies In Export Organisation

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Author : Andrew Duguid
language : en
Publisher:
Release Date : 1971

Case Studies In Export Organisation written by Andrew Duguid and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Business & Economics categories.

Indian Consumers Studies And Cases For Marketing Decisions

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Author : Subhash C. Mehta
language : en
Publisher: Bombay : Tata McGraw-Hill Publishing Company
Release Date : 1973

Indian Consumers Studies And Cases For Marketing Decisions written by Subhash C. Mehta and has been published by Bombay : Tata McGraw-Hill Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Business & Economics categories.

Dictionary Catalog Of The Research Libraries Of The New York Public Library 1911 1971

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Author : New York Public Library. Research Libraries
language : en
Publisher:
Release Date : 1979

Dictionary Catalog Of The Research Libraries Of The New York Public Library 1911 1971 written by New York Public Library. Research Libraries and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Library catalogs categories.

Journal Of Marketing

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Author :
language : en
Publisher:
Release Date : 1997

Journal Of Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Marketing categories.

Subject Catalog

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Author : Library of Congress
language : en
Publisher:
Release Date : 1977

Subject Catalog written by Library of Congress and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with categories.

Journal Of The Market Research Society

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Author : Market Research Society
language : en
Publisher:
Release Date : 1974

Journal Of The Market Research Society written by Market Research Society and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Marketing research categories.

Case Studies In Corporate Planning

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Author : Bs. Ks Chopra
language : en
Publisher:
Release Date : 1989

Case Studies In Corporate Planning written by Bs. Ks Chopra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business planning categories.

Managing Marketing Linkages

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Author : Frank V. Cespedes
language : en
Publisher:
Release Date : 1996

Managing Marketing Linkages written by Frank V. Cespedes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

Comprised of an introductory chapter, four readings, and twelve diverse case studies, Managing Marketing Linkages, by Frank V. Cespedes explains how external market factors and internal organizational linkages can be developed to maintain profitable customer relationships.

Handbook Of Research In International Marketing

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Author : Subhash C. Jain
language : en
Publisher: Edward Elgar Publishing
Release Date : 2003

Handbook Of Research In International Marketing written by Subhash C. Jain and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights on the revitalization of the field. The authors address the way international marketing actually functions, as well as theoretical explorations of how it should function. Some of the papers break through the bounds of traditional disciplines and methodologies to borrow whatever tools and concepts are needed for a particular inquiry. Others are less concerned with testing existing theory than with generating new insights. Still others provide results that are significant for managers. Many of the contributors are drawn to problems broad in scope and offer insights that are of considerable value for advancing the state of the art. Part I offers a review of the state of the art in international marketing and examines market orientation and withdrawal. Parts II through IV cover foreign market entry modes, strategy, and cross cultural issues. Parts V and VI discuss global electronic commerce as well as diffusion models, country equity, and global scorecards. A timely and innovative volume, Handbook of Research in International Marketingis a must read for anyone interested in marketing research or international business.