Case Studies In Marketing

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Case Studies In Marketing

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Author : Sidharth Balakrishna
language : en
Publisher: Pearson Education India
Release Date : 2011

Case Studies In Marketing written by Sidharth Balakrishna and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Marketing categories.

Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.

Cause Related Marketing

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Author : M. Mercedes Galan-Ladero
language : en
Publisher: Springer Nature
Release Date : 2021-03-27

Cause Related Marketing written by M. Mercedes Galan-Ladero and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-27 with Business & Economics categories.

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.

Case Studies In Marketing

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Author : Ian Spurr
language : en
Publisher:
Release Date : 1989

Case Studies In Marketing written by Ian Spurr and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with categories.

Case Studies In Marketing

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Author : Charles Dunn
language : en
Publisher:
Release Date : 1971

Case Studies In Marketing written by Charles Dunn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Marketing categories.

Teaching Case Studies Marketing And Branding

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Author : Jan-Philipp Büchler
language : en
Publisher: Logos Verlag Berlin GmbH
Release Date : 2017

Teaching Case Studies Marketing And Branding written by Jan-Philipp Büchler and has been published by Logos Verlag Berlin GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.

In this case study book we present real teaching cases in branding and marketing which are suitable for Bachelor and Master Programs in International and Strategic Management. Case study learning and teaching offers students and lecturers a great opportunity for class discussions on prevailing topics. Case studies can be used for individual and group work. The structure of the cases allows lecturers to use it in different contexts regarding exercises and educational objectives. Case teaching provides an interactive and challenging environment, involving diverse perspectives and complex interdependencies that trigger thoughts and discussions about practical business challenges.

Marketing 10 Cases Studies

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Author : Claire Garcia
language : en
Publisher:
Release Date : 2013

Marketing 10 Cases Studies written by Claire Garcia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Marketing categories.

Renault, Samsung, Lacoste This book provides opportunities to discover a selection of issues recently faced by 10 major French companies. Each case offers in a clear and structured manner: a case presentation sheet including the problem statement, learning objectives, as well as the main themes and marketing tools used throughout the case; a narrative reviewing important information about the company and its environment, leading to the problem to be investigated; a series of questions guiding the draft of a structured solution; a detailed solution outlining the main strategic recommendations. Based on real issues and written in collaboration with the companies, the 10 fi eld-based case studies allow applying marketing principles, theories and models: segmentation, positioning, marketing plan, as well as designing strategies at the product, price, place and promotion levels. Learning by doing, applied to marketing!"

Case Studies In Marketing Management

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Author : S. L. Gupta
language : en
Publisher: Pentagon Press
Release Date : 2007-05-30

Case Studies In Marketing Management written by S. L. Gupta and has been published by Pentagon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-30 with Business & Economics categories.

Marketing is a dynamic field and the marketing profession has to be innovative to understand the pulse of consumers and develop strategies to serve them better. Marketing fundamentals need to be sharpened on continuous basis using case studies, role plays, simulation, and projects. This book presents case studies in modern marketing management.

Case Studies In Marketing

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Author : Linda Berman
language : en
Publisher:
Release Date : 1971

Case Studies In Marketing written by Linda Berman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Business & Economics categories.

Marketing Case Studies

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Author : Lester Massingham
language : en
Publisher: Routledge
Release Date : 1995

Marketing Case Studies written by Lester Massingham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

Provides a structured approach for students tackling mini-cases and their solutions.

Case Studies On Social Marketing

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Author : M. Mercedes Galan-Ladero
language : en
Publisher: Springer
Release Date : 2019-02-20

Case Studies On Social Marketing written by M. Mercedes Galan-Ladero and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-20 with Business & Economics categories.

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.