Management Communication Principles And Practice

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Management Communication

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Author : Michael E. Hattersley
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1997

Management Communication written by Michael E. Hattersley and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

Designed for managerial communication courses at MBA level and executive training courses, this text covers the full range of communication issues a manager is likely to face in the coming decade, such as: how to write well, how to speak well, and how to devise a successful communication strategy. There are full chapters on: electronic communication; corporate ethics; audience analysis; meeting management; giving and receiving feedback; choosing media; style and tone; intercultural communication; and business and the press. In addition, 16 end-of-chapter case studies, most of which were developed at Harvard Business School.

Management Communication Principles And Practice

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Author : Linda M McJannet
language : en
Publisher: McGraw-Hill Education
Release Date : 2007-01-19

Management Communication Principles And Practice written by Linda M McJannet and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-19 with Business & Economics categories.

Management Communication, 3/e by Hattersley and McJannet offers a comprehensive, well-researched solution to teaching management communication. This text and casebook includes essential coverage of effective writing and speaking principles. It aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Dr. Hattersley headed the Management Communication Department and where Dr. McJannet taught (under her married name, Linda McJ. Micheli). The cases put the reader in the role of decision maker and communicator in actual business situations. While the text emphasizes practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers.

Principles And Practices Of Management And Business Communication

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Author : Anupam Karmakar
language : en
Publisher: Pearson Education India
Release Date :

Principles And Practices Of Management And Business Communication written by Anupam Karmakar and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Marketing Communication

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Author : Richard Varey
language : en
Publisher: Routledge
Release Date : 2002-09-11

Marketing Communication written by Richard Varey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-11 with Business & Economics categories.

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such recent developments as e-communication and new media. It investigates the issues of: organizing and locating marketing in a business corporation management responsibility for planning and decision making the role of the marketing communication manager in contemporary society. With a good balance of theory and practice and UK and European case studies, this noteworthy book covers a range of issues of significance to both the public and private sectors, and large, medium and small businesses.

Managing Cross Cultural Communication

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Author : Barry Maude
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16

Managing Cross Cultural Communication written by Barry Maude and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Business & Economics categories.

Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students. Drawing on the latest research and incorporating the author's own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion.

Corporate Communication

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Author : Jaishri Jethwaney
language : en
Publisher: Taylor & Francis
Release Date : 2024-02-13

Corporate Communication written by Jaishri Jethwaney and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-13 with Business & Economics categories.

Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being,” on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors. Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready. This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.

Studyguide For Management Communication

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Author : Cram101 Textbook Reviews
language : en
Publisher: Cram101
Release Date : 2011-10

Studyguide For Management Communication written by Cram101 Textbook Reviews and has been published by Cram101 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10 with Education categories.

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780073525051 .

Business And Professional Communication

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Author : James B. Benjamin
language : en
Publisher: Allyn & Bacon
Release Date : 1994

Business And Professional Communication written by James B. Benjamin and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.

Taking a unique presentational speaking approach, it reviews the cultural and managerial perspectives in organizations and how they affect communication strategies.

Cornell University Courses Of Study

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Author : Cornell University
language : en
Publisher:
Release Date : 2007

Cornell University Courses Of Study written by Cornell University and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Universities and colleges categories.

Journal Of Scientific Industrial Research

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Author :
language : en
Publisher:
Release Date : 1999

Journal Of Scientific Industrial Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Industries categories.