Corporate Communication

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Corporate Communication

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Author : Joep Cornelissen
language : en
Publisher: SAGE
Release Date : 2017-01-28

Corporate Communication written by Joep Cornelissen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-28 with Business & Economics categories.

Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Essentials Of Corporate Communication

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Author : Cees B.M. Van Riel
language : en
Publisher: Routledge
Release Date : 2007-08-07

Essentials Of Corporate Communication written by Cees B.M. Van Riel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-07 with Business & Economics categories.

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Corporate Communication

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Author : Sandra Oliver
language : en
Publisher: Kogan Page Publishers
Release Date : 1997

Corporate Communication written by Sandra Oliver and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.

Corporate Communication

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Author : Michael B. Goodman
language : en
Publisher: SUNY Press
Release Date : 1994-01-01

Corporate Communication written by Michael B. Goodman and has been published by SUNY Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-01-01 with Business & Economics categories.

Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.

Principles Of Corporate Communication

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Author : C. B. M. van Riel
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 1995

Principles Of Corporate Communication written by C. B. M. van Riel and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Communication in management categories.

This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.

Ebook Corporate Communication

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Author : Paul A Argenti
language : en
Publisher: McGraw Hill
Release Date : 2014-10-16

Ebook Corporate Communication written by Paul A Argenti and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-16 with Technology & Engineering categories.

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Corporate Communications For Executives

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Author : Michael B. Goodman
language : en
Publisher: SUNY Press
Release Date : 1998-01-01

Corporate Communications For Executives written by Michael B. Goodman and has been published by SUNY Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01-01 with Business & Economics categories.

Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication -- computers, digital media, interactive corporate television, faxes, e-mail, the Internet -- fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.

Raising The Corporate Umbrella

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Author : Philip J. Kitchen
language : en
Publisher: Springer
Release Date : 2001-09-04

Raising The Corporate Umbrella written by Philip J. Kitchen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09-04 with Business & Economics categories.

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

Managing Corporate Communication

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Author : Rossella Gambetti
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16

Managing Corporate Communication written by Rossella Gambetti and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Business & Economics categories.

Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Corporate Communications

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Author : Joep Cornelissen
language : en
Publisher: SAGE
Release Date : 2004

Corporate Communications written by Joep Cornelissen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

'Corporate Communications' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organized and managed properly.