Logo Design Love

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Logo Design Love

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Author : David Airey
language : en
Publisher: New Riders
Release Date : 2009-12-20

Logo Design Love written by David Airey and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-20 with Computers categories.

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Logo Design Love

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Author : David Airey
language : en
Publisher: New Riders
Release Date : 2026-03-06

Logo Design Love written by David Airey and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2026-03-06 with categories.

Now in its third edition, Logo Design Love is a trusted resource for designers who want to create iconic brand marks. Fully revised and expanded, this edition features new case studies, updated professional insights, and a deeper look at the evolving role of logos in today’s brand landscape. With a focus on real-world application, writer and identity designer David Airey walks readers through the complete process of crafting a successful logo—from shaping a project brief to presenting final work with confidence. Inside, you'll find practical guidance on everything from idea generation to pricing and client collaboration, along with behind-the-scenes sketches and stories that show how enduring designs come to life. The book features work from acclaimed designers and studios including Pentagram, Chermayeff & Geismar & Haviv, DutchScot, MetaDesign, Bedow, Moving Brands, and others, sharing the creative thinking behind a wide range of identity projects, from widely recognized brands to lesser-known but equally thoughtful work. In Logo Design Love: A guide to creating iconic brand identities, 3rd Edition, you’ll learn: Why logos matter, and how they shape the way we experience brands How storytelling, strategy, and simplicity work together in iconic design What to consider when creating a new mark or refreshing an existing one How to price your work and communicate its value to clients How to navigate client conversations, from first meeting to final presentation Ways to stay motivated, manage feedback, and grow your confidence as a designer Practical advice to sharpen your logo design process What it takes to build an identity system that goes beyond the logo Whether you’re designing your first logo or refining an established process, Logo Design Love is a valuable guide to producing work that lasts.

Logo Design Love Annotated And Expanded Edition Second Edition

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Author : David Airey
language : en
Publisher:
Release Date : 2014

Logo Design Love Annotated And Expanded Edition Second Edition written by David Airey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Graphic arts categories.

Completely updated and expanded, the second edition of David Airey's¿ Logo Design Love ¿contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In¿ Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate¿with clients. David not only shares his personal experiences working on identity projects--including sketches and final results of his own successful designs--he also uses the work¿of many well-known designers such as Paula Scher, who designed the logos for Citi and¿Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as¿work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In¿ Logo Design Love, you'll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last.

Work For Money Design For Love

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Author : David Airey
language : en
Publisher: New Riders
Release Date : 2012-10-26

Work For Money Design For Love written by David Airey and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-26 with Business & Economics categories.

Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

Logo Design Love

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Author : David Airey
language : de
Publisher: Pearson Deutschland GmbH
Release Date : 2010

Logo Design Love written by David Airey and has been published by Pearson Deutschland GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Logos (Symbols) categories.

Identity Designed

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Author : David Airey
language : en
Publisher: Rockport Publishers
Release Date : 2019-01-22

Identity Designed written by David Airey and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-22 with Design categories.

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Letterhead Logo Design 3

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Author : Laura P. Herrmann
language : en
Publisher:
Release Date : 1994

Letterhead Logo Design 3 written by Laura P. Herrmann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Art categories.

The latest in image-stamping corporate design, with hundreds of examples of innovative corporate I.D. work.

Letterhead Logo Design

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Author :
language : en
Publisher:
Release Date : 1998

Letterhead Logo Design written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Envelopes (Stationery) categories.

Identity Designed The Process

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Author : David Airey
language : en
Publisher: Rockport Publishers
Release Date : 2024-06-04

Identity Designed The Process written by David Airey and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-04 with Design categories.

Delve into the fascinating world of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey. In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities. Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he’s worked on throughout his successful career—he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts. With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function. Whether you’re a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand’s visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.

Logo Design Love

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Author :
language : en
Publisher:
Release Date :

Logo Design Love written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.