Identity Designed The Process
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Identity Designed The Process
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Author : David Airey
language : en
Publisher: Rockport Publishers
Release Date : 2024-06-04
Identity Designed The Process written by David Airey and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-04 with Design categories.
Delve into the fascinating world of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey. In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities. Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he’s worked on throughout his successful career—he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts. With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function. Whether you’re a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand’s visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.
Identity Designed
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Author : David Airey
language : en
Publisher: Rockport Publishers
Release Date : 2019-01-22
Identity Designed written by David Airey and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-22 with Design categories.
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Identity Designed
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Author : David Airey
language : en
Publisher: Rockport Publishers
Release Date : 2019-01-01
Identity Designed written by David Airey and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Design categories.
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Advances In Design And Digital Communication V
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Author : Nuno Martins
language : en
Publisher: Springer Nature
Release Date : 2024-12-23
Advances In Design And Digital Communication V written by Nuno Martins and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-23 with Design categories.
This book reports on research findings and practical lessons featuring advances in the areas of digital and interaction design, graphic design and branding, design education, society and communication in design practice, and related ones. Gathering the proceedings of the 8th International Conference on Digital Design and Communication, Digicom 2024, held on November 7-9 2024, as a hybrid event, in/from Barcelos, Portugal, this book continues the tradition of the previous ones reporting on new design strategies to foster digital communication within and between the society, institutions and brands. By highlighting innovative ideas and reporting on multidisciplinary projects, it offers a source of inspiration for designers of all kinds, including graphic and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and brand and corporate communication managers alike.
Corporate Identity Design
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Author : Veronica Napoles
language : en
Publisher: Van Nostrand Reinhold Company
Release Date : 1988
Corporate Identity Design written by Veronica Napoles and has been published by Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Information Communication And Engineering
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Author : Teen Hang Meen
language : en
Publisher: Trans Tech Publications Ltd
Release Date : 2013-02-27
Information Communication And Engineering written by Teen Hang Meen and has been published by Trans Tech Publications Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-27 with Technology & Engineering categories.
Selected, peer reviewed papers from the 2012 International Conference on Information, Communication and Engineering (ICICE 2012), December 15-20, 2012, Fuzhou, Taiwan
The Designer S Guide To Creating Corporate I D Systems
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Author : Rose DeNeve
language : en
Publisher: Betterway Books
Release Date : 1992
The Designer S Guide To Creating Corporate I D Systems written by Rose DeNeve and has been published by Betterway Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Art categories.
A designer's guide to producing identity systems that work, from pinpointing the client's needs to producing the actual system.
Designing Brand Identity
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Author : Alina Wheeler
language : en
Publisher: John Wiley & Sons
Release Date : 2017-08-29
Designing Brand Identity written by Alina Wheeler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-29 with Design categories.
Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system. Carlos Martinez Onaindia Global Brand Studio Leader Deloitte Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business. Alex Center Design Director The Coca-Cola Company Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand. Andrew Ceccon Executive Director, Marketing FS Investments If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible. Olka Kazmierczak Founder Pop Up Grupa The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted. Jennifer Francis Director of Marketing, Communications, and Visitor Experience Louvre Abu Dhabi
Communication By Design
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Author : James Pilditch
language : en
Publisher:
Release Date : 1970
Communication By Design written by James Pilditch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Business & Economics categories.
Railroad
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Author : Keith Lovegrove
language : en
Publisher: Rizzoli International Publications
Release Date : 2005
Railroad written by Keith Lovegrove and has been published by Rizzoli International Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Transportation categories.
Celebrating the culture and design of the railroad from its beginnings in the Industrial Revolution through its 20th-century heyday, Railroad is a loving tribute to the unique aesthetic of trains. With hundreds of archival and contemporary photographs, it examines the glamorous early days, when train travel meant sumptuous, luxurious interiors with formal black-tie dining cars and private sleeping-suite cabins, up to the present with the sleek, streamlined design and record-breaking speeds of modern trains around the globe. Touching on every aspect of railroad design, from the interiors and exteriors of the trains, to railroad stations, signage, and trestles and tunnels, Railroad also abounds in such train ephemera as tickets, conductor uniforms, timetables, and advertisements, and is sprinkled with trivia and anecdotes illuminating railroading’s colorful history. As both harbinger of modern engineering and nostalgic symbol of an earlier age, the railroad continues to exert a fascination over all those interested in travel, engineering, and design. Railroad is a stylish trip down memory lane, paying whimsical tribute to our earliest modern form of transportation and examining how design continues to shape and reflect transportation.