Identity Designed

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Identity Designed

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Author : David Airey
language : en
Publisher: Rockport Publishers
Release Date : 2019-01-22

Identity Designed written by David Airey and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-22 with Design categories.

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Identity Designed The Process

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Author : David Airey
language : en
Publisher: Rockport Publishers
Release Date : 2024-06-04

Identity Designed The Process written by David Airey and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-04 with Design categories.

Delve into the fascinating world of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey. In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities. Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he’s worked on throughout his successful career—he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts. With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function. Whether you’re a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand’s visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.

Design And Feminism

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Author : Joan Rothschild
language : en
Publisher:
Release Date : 1999

Design And Feminism written by Joan Rothschild and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Architecture categories.

How well do our designed environments- the places and spaces where we live, work, and play- meet our aesthetic and functional needs? Increasingly, the distinction between the spaces considered public and private or work and home is becoming more blurred. As a result, innovative designs are needed to meet the challenges of our ever-changing environment. Our streets, parks, dwellings and tools are designed to a "one-size-fits-all" standard, and the responses of the design community to meet diverse needs have been mixed at best. Design and Feminism offers feminist critiques of these inadequate design standards, and suggest ideas, projects, and programs for change. The interdisciplinary essays reflect the writers' diverse fields- architecture, planning, industrial and graphic design, and architectural, urban, and design history. Essays cover such subject as rethinking the American city, graphic design and the urban landscape, working at home, theories of women and design, and a trio of essays on industrial designs. A review essay of the literature in these fields- the first of its kind- rounds out the collection. Contributors are Amelia Amon, Wendy E. Brawer, Cheryl Buckley, Sue Cavanagh, Alethea Cheng, Roberta M. Feldman, Etain Fitzpatrick, Alice T. Friedman, Dolores Hayden, Ghislaine Hermanuz, Barbara Knecht, Ellen Lupton, Maggie Mahboubian, Francine Monaco, Nancy Perkins, Victoria Rosner, Joan Rothschild, Susana Torre, Lynne Walker, and Leslie Kanes Weismann.

The Law Of Design Patents

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Author : William Edgar Simonds
language : en
Publisher:
Release Date : 1874

The Law Of Design Patents written by William Edgar Simonds and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1874 with Design protection categories.

Design

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Author :
language : en
Publisher:
Release Date : 1993

Design written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Decoration and ornament categories.

Information Communication And Engineering

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Author : Teen Hang Meen
language : en
Publisher: Trans Tech Publications Ltd
Release Date : 2013-02-27

Information Communication And Engineering written by Teen Hang Meen and has been published by Trans Tech Publications Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-27 with Technology & Engineering categories.

Selected, peer reviewed papers from the 2012 International Conference on Information, Communication and Engineering (ICICE 2012), December 15-20, 2012, Fuzhou, Taiwan

Identify

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Author : Tom Geismar
language : en
Publisher: Simon and Schuster
Release Date : 2011-10-03

Identify written by Tom Geismar and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-03 with Design categories.

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.

Reports Of Patent Design And Trade Mark Cases

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Author :
language : en
Publisher:
Release Date : 1892

Reports Of Patent Design And Trade Mark Cases written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1892 with Design protection categories.

Industrial Design Magazine

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Author :
language : en
Publisher:
Release Date : 1982

Industrial Design Magazine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Industrial design categories.

Patent Cases Determined In The Supreme Court Of The United States

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Author : Charles Sidney Whitman
language : en
Publisher:
Release Date : 1875

Patent Cases Determined In The Supreme Court Of The United States written by Charles Sidney Whitman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1875 with Copyright categories.