High Tech Marketing

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Marketing Of High Technology Products And Innovations

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Author : Jakki J. Mohr
language : en
Publisher: Pearson Prentice Hall
Release Date : 2010

Marketing Of High Technology Products And Innovations written by Jakki J. Mohr and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

Essentials Of Marketing High Technology

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Author : William L. Shanklin
language : en
Publisher: Lexington Books
Release Date : 1987-01-01

Essentials Of Marketing High Technology written by William L. Shanklin and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-01-01 with Technology & Engineering categories.

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

In Search Of Stupidity

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Author : Merrill R. Chapman
language : en
Publisher:
Release Date : 2003-07-08

In Search Of Stupidity written by Merrill R. Chapman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-08 with Business & Economics categories.

Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.

High Tech Marketing

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Author :
language : en
Publisher:
Release Date : 1991

High Tech Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.

Global High Tech Marketing

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Author : Jules E. Kadish
language : en
Publisher: Artech House Professional Deve
Release Date : 1993

Global High Tech Marketing written by Jules E. Kadish and has been published by Artech House Professional Deve this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.

Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero -- virtually no experience in international marketing -- to the point where you can confidently pull together an effective plan for marketing your products overseas.

Successful Marketing Strategy For High Tech Firms

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Author : Eric Viardot
language : en
Publisher: Artech House
Release Date : 2004

Successful Marketing Strategy For High Tech Firms written by Eric Viardot and has been published by Artech House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.

High Tech Marketing Simplified

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Author : Ted Marena
language : en
Publisher:
Release Date : 2022-09-19

High Tech Marketing Simplified written by Ted Marena and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-19 with categories.

Everything I have experienced in my extensive career in semiconductors and various technical roles is in this book. High-Tech Marketing Simplified is entirely based on my technical background, extensive marketing and sales experience. This book provides specific details for technology products and expands upon the 7 steps I defined in my previous book, Marketing Simplified: An experience based step-by-step guide to grow sales. I've written this book to share the additional details required for technical and semiconductor marketing and business development. More than just a guide on how to execute a technical product promotional campaign, High-Tech Marketing Simplified encompasses marketing activities from product inception to customer sales and support.

Marketing High Technology

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Author : William L. Shanklin
language : en
Publisher: Free Press
Release Date : 1984

Marketing High Technology written by William L. Shanklin and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.

Hi Tech Marketing In The Pacific Rim

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Author : 陳啓昌
language : en
Publisher:
Release Date : 2017-01-26

Hi Tech Marketing In The Pacific Rim written by 陳啓昌 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-26 with categories.

This dissertation, "Hi-tech Marketing in the Pacific Rim: a Standardization or Diversification Strategy" by 陳啓昌, Kai-cheong, Terence, Chan, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b3126521 Subjects: High technology industries - Asia - Standards High technology industries - Pacific Area - Standards Diversification in industry - Asia Diversification in industry - Pacific Area

High Tech Marketing

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Author : Ira S. Kalb
language : en
Publisher:
Release Date : 1988

High Tech Marketing written by Ira S. Kalb and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.