Marketing High Technology
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Marketing Of High Technology Products And Innovations
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Author : Jakki J. Mohr
language : en
Publisher: Pearson Prentice Hall
Release Date : 2010
Marketing Of High Technology Products And Innovations written by Jakki J. Mohr and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Essentials Of Marketing High Technology
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Author : William L. Shanklin
language : en
Publisher: Lexington Books
Release Date : 1987-01-01
Essentials Of Marketing High Technology written by William L. Shanklin and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-01-01 with Technology & Engineering categories.
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Marketing High Technology
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Author : William H. Davidow
language : en
Publisher: Simon and Schuster
Release Date : 1986-06-02
Marketing High Technology written by William H. Davidow and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-06-02 with Business & Economics categories.
Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.
Marketing High Technology
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Author : William L. Shanklin
language : en
Publisher: Free Press
Release Date : 1984
Marketing High Technology written by William L. Shanklin and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Strategic Marketing For High Technology Products
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Author : Thomas Fotiadis
language : en
Publisher: Routledge
Release Date : 2018-05-08
Strategic Marketing For High Technology Products written by Thomas Fotiadis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-08 with Business & Economics categories.
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.
Marketing High Technology Services
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Author : Colin V. Sowter
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 2000
Marketing High Technology Services written by Colin V. Sowter and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Along the way, Dr Sowter provides detailed guidance on key issues such as identifying your unique selling proposition, setting optimal prices, dealing with competition and ensuring the maximum impact from your promotional literature, proposals and exhibition stands. He proceeds by asking questions, and the answers he supplies are practical and often based on personal experience. The text is supported throughout by illustrations, "real life" examples, checklists and model formats. Each chapter includes exercises and action plans to help readers put the author's ideas to work in their own organizations.
Marketing High Technology Services
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Author : Colin Sowter
language : en
Publisher: Routledge
Release Date : 2018-02-06
Marketing High Technology Services written by Colin Sowter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-06 with Social Science categories.
This title was first published in 2000: An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. Part One looks at the implications of becoming market-led. Part Two explains how to use the various methods of communication to best effect. Finally Part Three examines the role of business development, including research, innovation and planning. Along the way, Dr Sowter provides detailed guidance on key issues such as identifying your unique selling proposition, setting optimal prices, dealing with competition and ensuring the maximum impact from your promotional literature, proposals and exhibition stands. He proceeds by asking questions, and the answers he supplies are practical and often based on personal experience. The text is supported throughout by illustrations, "real life" examples, checklists and model formats. Each chapter includes exercises and action plans to help readers put the author's ideas to work in their own organizations.
Marketing Of High Technology Products And Innovations
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Author : Mohr
language : en
Publisher: Pearson Education India
Release Date : 2006-09
Marketing Of High Technology Products And Innovations written by Mohr and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09 with categories.
Marketing High Technology
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Author : Collier Macmillan
language : en
Publisher:
Release Date : 1986
Marketing High Technology written by Collier Macmillan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with categories.
Fundamentals Of High Technology Marketing
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Author : Ira S. Kalb
language : en
Publisher: K&A Press
Release Date : 1997
Fundamentals Of High Technology Marketing written by Ira S. Kalb and has been published by K&A Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.