Global High Tech Marketing

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Global High Tech Marketing

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Author : Jules E. Kadish
language : en
Publisher: Artech House Professional Deve
Release Date : 1993

Global High Tech Marketing written by Jules E. Kadish and has been published by Artech House Professional Deve this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.

Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero -- virtually no experience in international marketing -- to the point where you can confidently pull together an effective plan for marketing your products overseas.

Marketing Of High Technology Products And Innovations

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Author : Jakki J. Mohr
language : en
Publisher: Pearson Prentice Hall
Release Date : 2010

Marketing Of High Technology Products And Innovations written by Jakki J. Mohr and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

The New High Tech Manager

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Author : Kenneth Durham
language : en
Publisher: Artech House Publishers
Release Date : 1997

The New High Tech Manager written by Kenneth Durham and has been published by Artech House Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

This clearly written new book helps current and aspiring high-technology executives "get back to management basics," and identifies the solid, timeless leadership skills needed to successfully lead a business into the next century.

Business Marketing

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Author :
language : en
Publisher:
Release Date : 1989

Business Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Advertising categories.

Readings In Global Marketing

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Author : Michael R. Czinkota
language : en
Publisher:
Release Date : 1995

Readings In Global Marketing written by Michael R. Czinkota and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

Crossing The Chasm 3rd Edition

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Author : Geoffrey A. Moore
language : en
Publisher: Harper Collins
Release Date : 2014-01-28

Crossing The Chasm 3rd Edition written by Geoffrey A. Moore and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-28 with Self-Help categories.

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Microwave Journal

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Author :
language : en
Publisher:
Release Date : 1994

Microwave Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Microwaves categories.

Marketing And Management In The High Technology Sector

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Author : Domenico Ferreri
language : en
Publisher: Praeger
Release Date : 2003-06-30

Marketing And Management In The High Technology Sector written by Domenico Ferreri and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-30 with Business & Economics categories.

The aerospace industry has undergone tremendous change in recent years. Always something of an anomaly, due to its critical role in national economies and in national security, the sector has always been distinct from other manufacturing industries in its reliance on high-technology innovation and the shifting sands of private and public investment. Since the end of the Cold War, financial and other crises have led to a spate of mergers and acquisitions, leaving fewer and fewer players in the commercial airplane industry. Meanwhile, some firms exited the business altogether. State-owned companies have been privatized, national firms have been consolidated in some countries, and the first transnational aeronautics conglomerate in Europe, EADS, was founded in 1999. Those left standing must strive to exploit international alliances and their network of horizontal and vertical collaborations in order to gain long-term competitive advantage. How to harness both management strategies and marketing tactics to the cause in the commercial airplane industry is the subject of this book. Primary among the challenges faced by firms is industrial rationalization. How do corporate leaders who are charged with managing newly merged companies integrate distinct corporate cultures, rationalize operations and activities, and eliminate duplication of product and function, while maintaining their focus on gaining competitive advantage in the marketplace? The answer depends on the nature of the firm. Single-sector companies have the advantage of being lean, agile, and quick to react to market forces, while multisector companies have the potential to exploit synergistic relationships among divisions, economies of scale, financial strength, and the balancing of risk. These factors affect companies' behavior not only at the strategic level, but also at the tactical level. This book provides scholars of strategic marketing and management, as well as executives and decision makers in commercial aviation, with the industry background necessary to understand the aeropsace companies' struggle for survival in the newly restructured market.

Adweek

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Author :
language : en
Publisher:
Release Date : 1997

Adweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.

Vols. for 1981- include four special directory issues.

Business

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Author :
language : en
Publisher:
Release Date : 1988

Business written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Atlanta (Ga.) categories.