Evaluating Public Relations

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Evaluating Public Relations

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Author : Tom Watson
language : en
Publisher: Kogan Page Publishers
Release Date : 2007

Evaluating Public Relations written by Tom Watson and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.

Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.

Evaluating Public Relations

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Author : Tom Watson
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-06-03

Evaluating Public Relations written by Tom Watson and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Business & Economics categories.

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

Evaluating Public Relations

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Author : Tom Watson
language : en
Publisher: Kogan Page Publishers
Release Date : 2005

Evaluating Public Relations written by Tom Watson and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.

Evaluating Public Relations 3rd Edition

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Author : Tom Watson
language : en
Publisher:
Release Date : 2014

Evaluating Public Relations 3rd Edition written by Tom Watson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.

Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies and this new edition includes full coverage and advice on the new industry standards on PR measurement. Covering both theory and practice, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.

Public Relations Metrics

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Author : Betteke van Ruler
language : en
Publisher: Routledge
Release Date : 2009-09-11

Public Relations Metrics written by Betteke van Ruler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-11 with Business & Economics categories.

Public relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Vercic, and Dejan Vercic -- Public relations methodology : should we bother (if it exists)? / Manfred Ruhl -- The nature of scholarly endeavors in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James E. Grunig -- Using qualitative research to become the "thinking heart" of organizations / Larissa A. Grunig -- The corporate communications scorecard : a framework for managing and evaluating communication strategies / Ansgar Zerfass -- Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation / Barbara Baerns -- The evaluation of government campaigns in the Netherlands / Wim van der Noort -- The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi -- Organization-stakeholder relationships, crisis responsibilities, and crisis-response strategies / Iris Wong and Chung-ju Flora Hung -- The case study as an evaluation tool for public relations / Mafalda Eiro-Gomes and Joao Duarte -- Public relations research and evaluation in Africa / Ronel Rensburg -- Adapting communication satisfaction and relationship scales to a third-world country / Tanya Le Roux -- Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel de Bussy -- Introducing the Institute for Public Relations : dedicated to the science beneath the art / Frank E. Ovaitt, Jr. -- Introducing the Chartered Institute of Public Relations Initiative : moving on from talking about evaluation to incorporating it into better management of the practice / Anne Gregory and Jon White.

A Practioner S Guide To Public Relations Research Measurement And Evaluation

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Author : Don W. Stacks
language : en
Publisher: Business Expert Press
Release Date : 2010-07-06

A Practioner S Guide To Public Relations Research Measurement And Evaluation written by Don W. Stacks and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-06 with Business & Economics categories.

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

Evaluating Public Communication

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Author : Jim Macnamara
language : en
Publisher: Routledge
Release Date : 2017-09-05

Evaluating Public Communication written by Jim Macnamara and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-05 with Social Science categories.

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.

Guidelines And Standards For Measuring And Evaluating Pr Effectiveness

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Author : Institute for Public Relations Research and Education (U.S.)
language : en
Publisher:
Release Date : 1997

Guidelines And Standards For Measuring And Evaluating Pr Effectiveness written by Institute for Public Relations Research and Education (U.S.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Public relations categories.

Evaluating Public Relations

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Author : Thomas Alexander Watson
language : en
Publisher:
Release Date : 1995

Evaluating Public Relations written by Thomas Alexander Watson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.

A Professional And Practitioner S Guide To Public Relations Research Measurement And Evaluation Third Edition

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Author : David Michaelson
language : en
Publisher: Business Expert Press
Release Date : 2017-01-24

A Professional And Practitioner S Guide To Public Relations Research Measurement And Evaluation Third Edition written by David Michaelson and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-24 with Business & Economics categories.

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.