Do It Yourself Direct Marketing

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Do It Yourself Direct Marketing

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Author : Mark S. Bacon
language : en
Publisher: Wiley
Release Date : 1997

Do It Yourself Direct Marketing written by Mark S. Bacon and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Direct marketing categories.

This text is a nuts-and-bolts guide to direct marketing. It covers how to create, buy, and use mailing lists; how to write for various direct mail formats; how to test and track mailings; all while maintaining a modest budget. The author aims to helps the reader develop direct marketing methods that are tailored to their business and financial needs by discussing various direct marketing methods like the power of direct mail letter; creating and implementing a selling campaign; pricing, design and layout of materials; and using the Internet as resource.

Do It Yourself Direct Marketing

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Author : Mark S. Bacon
language : en
Publisher:
Release Date : 1992

Do It Yourself Direct Marketing written by Mark S. Bacon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.

Covers every type of direct marketing--mail order, telemarketing, radio/television, newsletters, print advertising with dozens of examples of successful direct marketing packages and letters.

Direct Marketing

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Author :
language : en
Publisher:
Release Date : 1985

Direct Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Direct marketing categories.

Direct Marketing

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Author : Ray Jutkins
language : en
Publisher: Rockingham*jutkins*marketing
Release Date : 1989

Direct Marketing written by Ray Jutkins and has been published by Rockingham*jutkins*marketing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.

Do It Yourself Advertising And Promotion

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Author : Fred E. Hahn
language : en
Publisher: John Wiley & Sons
Release Date : 2003-05-12

Do It Yourself Advertising And Promotion written by Fred E. Hahn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-12 with Business & Economics categories.

Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!

Streetwise Direct Marketing

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Author : George Duncan
language : en
Publisher: Adams Media
Release Date : 2002-06-01

Streetwise Direct Marketing written by George Duncan and has been published by Adams Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-06-01 with Business & Economics categories.

Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.

Entrepreneur Magazine S Guide To Starting Your Own Business

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Author :
language : en
Publisher:
Release Date : 1999

Entrepreneur Magazine S Guide To Starting Your Own Business written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with New business enterprises categories.

Do It Yourself Advertising

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Author : Fred E. Hahn
language : en
Publisher:
Release Date : 1993-02-22

Do It Yourself Advertising written by Fred E. Hahn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-02-22 with Business & Economics categories.

A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along with flyers, brochures, direct mail pieces, telemarketing, conventions and trade shows, radio and TV promotions. The mechanics of design, format and production are detailed. Includes a slew of practical checklists.

Power Direct Marketing

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Author : Ray Jutkins
language : en
Publisher: N T C Business Books
Release Date : 1994

Power Direct Marketing written by Ray Jutkins and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.

Acclaimed worldwide for his unique ability to translate concepts into ideas, Ray Jutkins clues you into the total process of direct marketing planning and how to make it work for you. Includes his well known, 8 point Market Action Plan and shows how to: -- Establish concise objectives and achieve them -- Evaluate and select the tactics that will "work the plan" -- Determine the most profitable timetable for your campaign -- Measure and analyze the outcome

Marketing Information

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Author : Hiram C. Barksdale
language : en
Publisher:
Release Date : 1995

Marketing Information written by Hiram C. Barksdale and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.