Marketing Information

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Marketing Information

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Author : Wendy Diamond
language : en
Publisher: Routledge
Release Date : 2004

Marketing Information written by Wendy Diamond and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information--highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!

Research In Marketing

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Author :
language : en
Publisher:
Release Date : 1990

Research In Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.

Ebook Marketing Research

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Author : Joseph F. Hair, Jr.
language : en
Publisher: McGraw-Hill Education Australia
Release Date : 2014-07-16

Ebook Marketing Research written by Joseph F. Hair, Jr. and has been published by McGraw-Hill Education Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-16 with Business & Economics categories.

Marketing Research provides a contemporary and managerially relevant discussion of the key principles in the dynamic field of marketing research. The authors take an application-oriented approach, providing students with the tools and skills necessary to solve business challenges and exploit business opportunities. It strikes the right balance between quantitative and qualitative data discussions encouraging an understanding of best practice in data collection and analysis, supported by strong theoretical discussion and relevant case studies. The fourth edition has a new industry voice with insights from Ken Roberts, founder and president of Forethought Research. Ken's industry cases, Food for Thought, tie theory to real world business practice using experiences from clients in ANZ, Asia and the US. This fourth edition has been revised and updated with streamlined chapters, increased coverage of social media, and all new end of chapter material. Students and instructors have access to a thorough digital package offering quizzes, exercises, and SSPS data sets.

A Geographic Listing Of Marketing Consulting And Research Agencies

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Author : American Marketing Association
language : en
Publisher:
Release Date : 1962

A Geographic Listing Of Marketing Consulting And Research Agencies written by American Marketing Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Marketing research categories.

What Modern Marketing Means To Corporate Success

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Author : National Association of Manufacturers (U.S.). Economic Problems Department
language : en
Publisher:
Release Date : 1958

What Modern Marketing Means To Corporate Success written by National Association of Manufacturers (U.S.). Economic Problems Department and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1958 with Marketing categories.

Marketing Strategy And Plans

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Author : David Johnston Luck
language : en
Publisher: Prentice Hall
Release Date : 1985

Marketing Strategy And Plans written by David Johnston Luck and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.

Marketing

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Author : Edmund Brown
language : en
Publisher:
Release Date : 1925

Marketing written by Edmund Brown and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1925 with Marketing categories.

Marketing For Executives Series

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Author : American Marketing Association
language : en
Publisher:
Release Date : 1957

Marketing For Executives Series written by American Marketing Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with Marketing categories.

The Effective Use Of Market Research

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Author : Robin Birn
language : en
Publisher:
Release Date : 1999

The Effective Use Of Market Research written by Robin Birn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

More and more companies today are using market research techniques, not only to find new markets, products and customers, but also to measure customer satisfaction and improve management and marketing decision making. ""The Effective Use of Market Research"" examines this widening application of research techniques, looking at the circumstances in which market research is necessary, explaining what management can expect to gain from research, and analyzing the type of management and marketing decisions which may be taken as a result. This new larger edition includes information on: * Analyzing markets; * Assessing and improving the sales process; * Developing and monitoring communications; * Monitoring new products; * Identifying and measuring * Developing a marketing information system; * Customer attitudes; * Making sure that the customers are happy* Tracking trends and changing decisions. As well as practical checklists for managers, ""The Effective Use of Market Research"" now features up-to-date case studies and international examples so that marketing managers, general managers and non-professional researchers as well as students on marketing and other business-related courses will find this new edition invaluable.

Information Communication Technologies And Globalization Of Retailing Applications

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Author : Rajagopal
language : en
Publisher: IGI Global
Release Date : 2009-01-01

Information Communication Technologies And Globalization Of Retailing Applications written by Rajagopal and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Business & Economics categories.

"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.