Do It Yourself Advertising
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Do It Yourself Advertising And Promotion
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Author : Fred E. Hahn
language : en
Publisher: John Wiley & Sons
Release Date : 2003-05-12
Do It Yourself Advertising And Promotion written by Fred E. Hahn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-12 with Business & Economics categories.
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
Streetwise Do It Yourself Advertising
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Author : Sarah White
language : en
Publisher: Adams Media
Release Date : 2002-06-01
Streetwise Do It Yourself Advertising written by Sarah White and has been published by Adams Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-06-01 with Business & Economics categories.
A collection of expert advice on improving sales. It includes dozens of templates and worksheets, and examples of advertisements, direct mail pieces and press releases.
Do It Yourself Advertising
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Author : Fred E. Hahn
language : en
Publisher:
Release Date : 1993-02-22
Do It Yourself Advertising written by Fred E. Hahn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-02-22 with Business & Economics categories.
A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along with flyers, brochures, direct mail pieces, telemarketing, conventions and trade shows, radio and TV promotions. The mechanics of design, format and production are detailed. Includes a slew of practical checklists.
Do It Yourself Advertising
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Author : David F. Ramacitti
language : en
Publisher: Amacom Books
Release Date : 1992
Do It Yourself Advertising written by David F. Ramacitti and has been published by Amacom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Megacorporation Phillip Morris spends over $2 billion a year in advertising and your organization is lucky to come up with $200. Should you still advertise? Absolutely, says David F. Ramacitti, the author of Do-It-Yourself Advertising. This step-by-step guide will help you get your message out--and get the biggest bang for your bucks--through paid local media. You'll learn how to create an advertising plan, including budgets; define your advertising goals; identify your target audience; choose where to advertise; and produce advertising that is both effective and creative. Simple to digest, the book includes a glossary of terms, lists of suggested reading and organizations to contact, sample plans and budgets, and illustrations and minicases that make concepts clear. Do-It-Yourself Advertising won't eliminate the need for putting time and effort into an organized advertising effort. But it will ensure a creative and productive program that will help your club, company, or organization get the attention it deserves, and the customers it wants.
Do It Yourself Direct Marketing
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Author : Mark S. Bacon
language : en
Publisher:
Release Date : 1997-10-28
Do It Yourself Direct Marketing written by Mark S. Bacon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-10-28 with Business & Economics categories.
Low-cost direct marketing strategies that really work, updated throughout to include the Internet as a resource, with information on how to set up a Web page and examples of successful Web sites. This nuts-and-bolts how-to helps small business owners develop techniques that are tailored to their individual business and financial needs--from selecting the appropriate media and markets to creating a mailing list database to tracking responses.
Do It Yourself Marketing Research
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Author : George Edward Breen
language : en
Publisher: McGraw-Hill Companies
Release Date : 1982
Do It Yourself Marketing Research written by George Edward Breen and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Do It Yourself Retailing
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Author :
language : en
Publisher:
Release Date : 1989
Do It Yourself Retailing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Building materials categories.
Do It Yourself Advertising
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Author : Roy Brewer
language : en
Publisher:
Release Date : 1991
Do It Yourself Advertising written by Roy Brewer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising categories.
Marketing Communications
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Author :
language : en
Publisher:
Release Date : 1898
Marketing Communications written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1898 with Advertising categories.
Printers Ink
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Author :
language : en
Publisher:
Release Date : 1892
Printers Ink written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1892 with Advertising categories.