Dictionary Of Marketing
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A Dictionary Of Marketing
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Author : Charles Doyle
language : en
Publisher: Oxford University Press, USA
Release Date : 2011-03-24
A Dictionary Of Marketing written by Charles Doyle and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-24 with Business & Economics categories.
Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
Dictionary Of Marketing
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Author : Wolfgang J. Koschnick
language : en
Publisher: Gower Publishing Company, Limited
Release Date : 1995
Dictionary Of Marketing written by Wolfgang J. Koschnick and has been published by Gower Publishing Company, Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This dictionary contains more than 5000 definitions and explanations of the terms used in the fields of marketing and advertising. In cases where a term or definition was originated by, or is otherwise closely linked with, a specific person, the name is given in parenthesis.
The Dictionary Of Marketing
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Author : Azaz Motiwala
language : en
Publisher: Lulu.com
Release Date : 2005
The Dictionary Of Marketing written by Azaz Motiwala and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
The Dictionary Of Marketing
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Author : Rona Ostrow
language : en
Publisher: Bright Publications
Release Date : 1988
The Dictionary Of Marketing written by Rona Ostrow and has been published by Bright Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Dictionary Of Marketing
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Author : A. Ivanovic
language : en
Publisher: Peter Collin Publishing
Release Date : 1996
Dictionary Of Marketing written by A. Ivanovic and has been published by Peter Collin Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.
Dictionary Of Marketing And Advertising
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Author : Jerry M. Rosenberg
language : en
Publisher:
Release Date : 1995-03-02
Dictionary Of Marketing And Advertising written by Jerry M. Rosenberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-03-02 with Business & Economics categories.
Authoritative, comprehensive, and up-to-date defintions of every important word, term, and phrase used in marketing and advertising today Written by one of the industry’s most respected experts and consultant to the Oxford English Dictionary, the Dictionary of Marketing and Advertising combines the precision, authority, and informative breadth professionals and students have come to expect of the Rosenberg dictionaries. With clear, concise, multicontextual definitions of over 5,500 words, terms, and phrases, the Dictionary of Marketing and Advertising covers an entire spectrum of interrelated disciplines in a well-organized, easy-to-access format. Defines terminology used in marketing, print and broadcast advertising, merchandising, packaging, sales, consumer behavior, direct mail, and market research Defines words in all current professional contexts—widest usage is cited first and remaining definitions are listed by area of specialty and thoroughly cross-referenced Incorporates terms from both government and private-sector organizations—definitions are prepared in cooperation with leading specialists Encompasses new terms from international marketing and advertising Provides a wealth of synonyms, acronyms, and abbreviations
Dictionary Of Marketing
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Author : A. Ivanovic
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-11-20
Dictionary Of Marketing written by A. Ivanovic and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-20 with Language Arts & Disciplines categories.
This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.
International Dictionary Of Marketing And Communication
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Author : Frank William. Jefkins
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
International Dictionary Of Marketing And Communication written by Frank William. Jefkins and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.
Dictionary Of Marketing Terms
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Author : Peter D. Bennett
language : en
Publisher:
Release Date : 1988
Dictionary Of Marketing Terms written by Peter D. Bennett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Includes the marketing areas: finance/control ; social marketing ; advertising ; physical distribution ; organization ; marketing research ; marketing legislation/social responsibility ; product/product marketing ; geography ; consumer behavior ; global marketing ; environments ; organizational marketing ; pricing ; channels of distribution ; consumer behavior ; marketing models ; sales promotion/public relations ; economic terms ; sales management sales.
Dictionary Of Marketing
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Author :
language : en
Publisher:
Release Date : 1991
Dictionary Of Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Marketing categories.