Critical Marketing Studies
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Critical Marketing Studies
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Author : Mark Tadajewski
language : en
Publisher: SAGE Publications Limited
Release Date : 2009-05-07
Critical Marketing Studies written by Mark Tadajewski and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-07 with Business & Economics categories.
This major reference collection, Critical Marketing Studies, directs its attention to highlighting how marketing as academic discipline and practical endeavour have developed and continue to change. As a practical exercise, marketing is concerned with meeting and satisfying customer needs, provided, that is, such an exercise would benefit the organisation and its stakeholders. Much more than that, marketing has become a highly influential activity in social, political and economic arenas. Consequently, it is now an appropriate time to call attention to marketing theory and practice, revealing those background assumptions that pervade the discipline and the effects of marketing as a societal practice. Volume I provides the basis from which more critical marketing studies can be introduced and focuses on the 'broadening of marketing' from its initial focus on business and market exchange, towards the promotion of social and societal wellbeing. Volume II offers contemporary criticism of marketing and consumption, specifically how marketing and advertising allegedly contribute to the production and stimulation of consumer needs, wants and desires. Volume III takes the concerns and issues outlined in the previous two volumes one step further, highlighting how marketing practice and the 'political economy of social choice' are shaped at levels beyond the control of individual actors.
Critical Marketing
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Author : Michael Saren
language : en
Publisher: Routledge
Release Date : 2007
Critical Marketing written by Michael Saren and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
In response to important new developments, this book raises awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
The Routledge Companion To Critical Marketing
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Author : Mark Tadajewski
language : en
Publisher: Routledge
Release Date : 2018-09-21
The Routledge Companion To Critical Marketing written by Mark Tadajewski and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-21 with Business & Economics categories.
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
Expanding Disciplinary Space On The Potential Of Critical Marketing
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Author : Douglas Brownlie
language : en
Publisher: Routledge
Release Date : 2014-10-14
Expanding Disciplinary Space On The Potential Of Critical Marketing written by Douglas Brownlie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-14 with Business & Economics categories.
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.
Theoretical And Empirical Perspectives In Critical Marketing Studies
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Author : Mark Tadajewski
language : en
Publisher:
Release Date : 2009
Theoretical And Empirical Perspectives In Critical Marketing Studies written by Mark Tadajewski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Critical Marketing Studies
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Author : Mark Tadajewski
language : en
Publisher: SAGE Publications Limited
Release Date : 2009-05-07
Critical Marketing Studies written by Mark Tadajewski and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-07 with Business & Economics categories.
This major reference collection, Critical Marketing Studies, directs its attention to highlighting how marketing as academic discipline and practical endeavour have developed and continue to change. As a practical exercise, marketing is concerned with meeting and satisfying customer needs, provided, that is, such an exercise would benefit the organisation and its stakeholders. Much more than that, marketing has become a highly influential activity in social, political and economic arenas. Consequently, it is now an appropriate time to call attention to marketing theory and practice, revealing those background assumptions that pervade the discipline and the effects of marketing as a societal practice. Volume I provides the basis from which more critical marketing studies can be introduced and focuses on the 'broadening of marketing' from its initial focus on business and market exchange, towards the promotion of social and societal wellbeing. Volume II offers contemporary criticism of marketing and consumption, specifically how marketing and advertising allegedly contribute to the production and stimulation of consumer needs, wants and desires. Volume III takes the concerns and issues outlined in the previous two volumes one step further, highlighting how marketing practice and the 'political economy of social choice' are shaped at levels beyond the control of individual actors.
Rethinking Marketing
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Author : Douglas Brownlie
language : en
Publisher: SAGE
Release Date : 1999-03-23
Rethinking Marketing written by Douglas Brownlie and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-03-23 with Business & Economics categories.
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
New Directions In Critical Marketing Studies
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Author : Mark Tadajewski
language : en
Publisher: SAGE Publications Limited
Release Date : 2013-10-16
New Directions In Critical Marketing Studies written by Mark Tadajewski and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-16 with Business & Economics categories.
This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain. The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy. Volume One: Critical Marketing and Critiques of Marketing Volume Two: Conceptual and Ethical Critiques Volume Three: Power, Resistance and Marketplace Boundaries Volume Four: The Structuring of Marketing and Consumer Practice
New Directions In Critical Marketing Studies
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Author : Mark Tadajewski
language : en
Publisher: SAGE Publications Limited
Release Date : 2013-10-16
New Directions In Critical Marketing Studies written by Mark Tadajewski and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-16 with Business & Economics categories.
This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain. The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy. Volume One: Critical Marketing and Critiques of Marketing Volume Two: Conceptual and Ethical Critiques Volume Three: Power, Resistance and Marketplace Boundaries Volume Four: The Structuring of Marketing and Consumer Practice
Critical Marketing Studies
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Author : Mark Tadajewski
language : en
Publisher:
Release Date : 2009
Critical Marketing Studies written by Mark Tadajewski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.