Critical Marketing
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Critical Marketing
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Author : Pauline Maclaran
language : en
Publisher: Routledge
Release Date : 2012-06-25
Critical Marketing written by Pauline Maclaran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
Expanding Disciplinary Space On The Potential Of Critical Marketing
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Author : Douglas Brownlie
language : en
Publisher: Routledge
Release Date : 2014-10-14
Expanding Disciplinary Space On The Potential Of Critical Marketing written by Douglas Brownlie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-14 with Business & Economics categories.
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.
Rethinking Marketing
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Author : Douglas Brownlie
language : en
Publisher: SAGE
Release Date : 1999-03-23
Rethinking Marketing written by Douglas Brownlie and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-03-23 with Business & Economics categories.
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Critical Marketing Studies
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Author : Mark Tadajewski
language : en
Publisher: SAGE Publications Limited
Release Date : 2009-05-07
Critical Marketing Studies written by Mark Tadajewski and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-07 with Business & Economics categories.
This major reference collection, Critical Marketing Studies, directs its attention to highlighting how marketing as academic discipline and practical endeavour have developed and continue to change. As a practical exercise, marketing is concerned with meeting and satisfying customer needs, provided, that is, such an exercise would benefit the organisation and its stakeholders. Much more than that, marketing has become a highly influential activity in social, political and economic arenas. Consequently, it is now an appropriate time to call attention to marketing theory and practice, revealing those background assumptions that pervade the discipline and the effects of marketing as a societal practice. Volume I provides the basis from which more critical marketing studies can be introduced and focuses on the 'broadening of marketing' from its initial focus on business and market exchange, towards the promotion of social and societal wellbeing. Volume II offers contemporary criticism of marketing and consumption, specifically how marketing and advertising allegedly contribute to the production and stimulation of consumer needs, wants and desires. Volume III takes the concerns and issues outlined in the previous two volumes one step further, highlighting how marketing practice and the 'political economy of social choice' are shaped at levels beyond the control of individual actors.
Marketing
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Author : Chris Hackley
language : en
Publisher: SAGE
Release Date : 2009-03-19
Marketing written by Chris Hackley and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-19 with Business & Economics categories.
`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all′ - Professor Rob Lawson, University of Otago Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: - Historical origins and influences in marketing - Introduction to the concepts of Critical Theory - Marketing ‘orientation’ and the marketing ‘mix’ - Critique of marketing principles - Marketing and strategy - The role of research in marketing - Marketing and managerial ideology - Marketing ethics Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.
New Perspectives In Critical Marketing And Consumer Society
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Author :
language : en
Publisher:
Release Date : 2025
New Perspectives In Critical Marketing And Consumer Society written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025 with categories.
New Perspectives In Critical Marketing And Consumer Society
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Author : Elaine Ritch
language : en
Publisher: Ethics International Press
Release Date : 2024-11-26
New Perspectives In Critical Marketing And Consumer Society written by Elaine Ritch and has been published by Ethics International Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-26 with Business & Economics categories.
This book adopts a unique perspective in critically evaluating new perspectives of marketing that fall within ethical constructs, including EDI (equality, diversity and inclusivity), gendered implications and perspectives, sustainability (people and planet) and intersections with consumer culture. Marketing is often criticised as being commercially focused – profit over people. This book suggest that marketers could and should include consideration for progressive societal discourse and provides examples of how this can be conceptualised within current markets by using contemporary marketing examples and insights from consumer society. This edited collection of chapters addresses topical events, from the Met Gala to the FIFA World Cup, as well as examining the music, fashion and media industries, to reflect upon the way in which societal ideologies and discourse are evolving. It offers a new, contemporary lens through which marketing can be understood within consumer society. The book will be of interest to undergraduate and postgraduate business and marketing students; academics seeking to develop the curriculum, lecture content, and assessment design; and marketers/practitioners who want to engage with topical marketing discourse. It provides a glimpse into the future of markets and marketing.
Marketing
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Author : Michael John Baker
language : en
Publisher: Taylor & Francis
Release Date : 2001
Marketing written by Michael John Baker and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
The Dark Side Of Marketing Communications
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Author : Tim Hill
language : en
Publisher: Routledge
Release Date : 2020-10-28
The Dark Side Of Marketing Communications written by Tim Hill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-28 with Business & Economics categories.
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.
Marketing
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Author : Nick Ellis
language : en
Publisher: SAGE
Release Date : 2010-11-17
Marketing written by Nick Ellis and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-17 with Business & Economics categories.
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.