Rethinking Marketing
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Rethinking Marketing
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Author : Håkan Håkansson
language : en
Publisher: John Wiley & Sons
Release Date : 2004
Rethinking Marketing written by Håkan Håkansson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This book is the result of a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. The seminar is part of project funded for 4 - 5 years to discuss the future of marketing. Three basic issues are addressed: How should we look at the market and its different forms, given the existence of dynamics? How should we look upon the exchange between market players given the existence of relationships and other close cooperative efforts? What kind of scientific approaches can we use when studying markets and market players? Following a comprehensive discussion of these issues the book concludes by reexamining existing theories in light of these new ideas, challenging existing ways of thinking and looking towards a new future for marketing.
Rethinking Marketing
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Author : Philip Kotler
language : en
Publisher: FT Press
Release Date : 2012-12-11
Rethinking Marketing written by Philip Kotler and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-11 with Business & Economics categories.
This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.
Rethinking Marketing Programs For Emering Markets
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Author : Niraj Dawar and Amitava Chattopadhyay
language : en
Publisher:
Release Date : 2000
Rethinking Marketing Programs For Emering Markets written by Niraj Dawar and Amitava Chattopadhyay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Rethinking Marketing
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Author : Douglas Brownlie
language : en
Publisher: SAGE
Release Date : 1999-03-23
Rethinking Marketing written by Douglas Brownlie and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-03-23 with Business & Economics categories.
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Rethinking Marketing
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Author : Håkan Håkansson
language : en
Publisher:
Release Date : 2004
Rethinking Marketing written by Håkan Håkansson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Marketing categories.
Rethinking Marketing
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Author :
language : en
Publisher:
Release Date : 2008
Rethinking Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Rethinking Marketing
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2003
Rethinking Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business enterprises categories.
Surviving In The New Retail Marketplace
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Author : Douglas D. Kelly
language : en
Publisher: Balboa Press
Release Date : 2019-07-23
Surviving In The New Retail Marketplace written by Douglas D. Kelly and has been published by Balboa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-23 with Business & Economics categories.
The retail marketplace has undergone mind-boggling change in the way it functions. Retail businesses are experiencing the biggest shift in their business paradigm in more than 60 years. Online shopping presently accounts for about 70% of all retail sales. Prospects and customers to have more choices than before. The retail marketplace is now consumer oriented. So a new kind of consumer has emerged with a very different way of making buying decisions. Perceptions of companies and their products held by consumers are the only things that matter. Increased sales are only achieved if you understand your prospects’ and customers’ perceptions of both your product and your company. Marketers must realize that these new consumers want to feel engaged with your business on an emotional level. They are not interested in one-off transactions with conventional retailers. Astute marketers create relationships with their customers because human nature tells us that people desire relationships not just transactions. Many things may change, but people will always seek relationships and do business with people and companies they like. This book is about why they like certain businesses and not others. It’s about people as consumers. I can almost guarantee that after reading this book you’ll never see the world the same way again.
Rethinking Marketing
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Author :
language : en
Publisher:
Release Date : 2008
Rethinking Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Marketing categories.
Rethinking Marketing
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2002-08
Rethinking Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-08 with Business enterprises categories.