Corporate Communication Management
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Essentials Of Corporate Communication
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Author : Cees B.M. Van Riel
language : en
Publisher: Routledge
Release Date : 2007-08-07
Essentials Of Corporate Communication written by Cees B.M. Van Riel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-07 with Business & Economics categories.
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Corporate Communications Management
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Author : Diane Mary Gayeski
language : en
Publisher:
Release Date : 1993
Corporate Communications Management written by Diane Mary Gayeski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Corporate Communications Management: The Renaissance Communicator in Information-Age Organizations is a unique and comprehensive approach to managing corporate communications. It looks at the multitude of factors that go into successful corporate communications, including communication and learning theories as they apply to corporate business; how companies use communication; and how to analyze, create, and implement successful communication campaigns. This book also examines the status of the corporate communicators within an organization and analyzes the role of the communicator within the corporate environment. Corporate Communications Management features a breakthrough approach to corporate communications, numerous concrete examples drawn from the real world of corporate communications, interviews with professionals working in the field, and examples of successful communications campaigns. This book details corporate communication skills, technologies, theory, and practices within a professional context. Taking an interdisciplinary approach, Corporate Communications Management synthesizes several vital communication areas to provide a complete and practical grounding in corporate communication. It's primary success is in providing the tools that corporate communicators need to manage their resources effectively.
Corporate Communication
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Author : Joep Cornelissen
language : en
Publisher: SAGE Publications Ltd
Release Date : 2008-05-29
Corporate Communication written by Joep Cornelissen and has been published by SAGE Publications Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-29 with Business & Economics categories.
Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive theoretical foundation to the subject of corporate communications coupled with numerous practical examples.
Reputation Management
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Author : John Doorley
language : en
Publisher: Routledge
Release Date : 2020-07-14
Reputation Management written by John Doorley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-14 with Business & Economics categories.
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Reputation Management
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Author : John Doorley
language : en
Publisher: Taylor & Francis
Release Date : 2025-04-03
Reputation Management written by John Doorley and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-03 with Language Arts & Disciplines categories.
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies. This edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as COVID-19, artificial intelligence, and generative AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics. This fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management and business. CEOs, business leaders and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation. Online resources also accompany the text. Please visit www.routledge.com/9781032577999.
Corporate Communication Management
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Author : Zulhamri Abdullah
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2014-07-24
Corporate Communication Management written by Zulhamri Abdullah and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-24 with categories.
Corporate Communication Management (Perception Management & Strategy Development). Corporate communication has become a distinctive discipline of strategic management. This discipline vigorously contributes to the organizational internal and external functions and its strategy development especially in key areas such as stakeholder relations, reputation management, corporate identity, corporate image, corporate branding, corporate governance, trust and corporate social responsibility. Interestingly, the focal point of this book is it is vital to unveil some hard international evidences in Asia, Europe and the United States. This book is written primarily to enrich knowledge of corporate communication management for the following groups of readers: a) Postgraduate and undergraduate students studying in the fields of corporate communication & corporate marketing. b) Strategic practitioners practicing corporate communication, public relations, & strategy planning. c) Organizational leaders who lead an excellent organization in an international context. d) Academics/researchers who are interested in the areas of corporate communication & corporate marketing.
Managing Corporate Communication
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Author : Rossella Gambetti
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16
Managing Corporate Communication written by Rossella Gambetti and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Business & Economics categories.
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
Corporate Communication Management
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Author :
language : en
Publisher:
Release Date : 2005
Corporate Communication Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Communication in management categories.
Corporate Communication
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Author : Otto Lerbinger
language : en
Publisher: John Wiley & Sons
Release Date : 2018-10-16
Corporate Communication written by Otto Lerbinger and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-16 with Language Arts & Disciplines categories.
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Corporate Communication
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Author : Sandra Oliver
language : en
Publisher: Kogan Page Publishers
Release Date : 1997
Corporate Communication written by Sandra Oliver and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.