Managing Corporate Communication

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Managing Corporate Communication

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Author : Harry Irwin
language : en
Publisher: Allen & Unwin Australia
Release Date : 1994

Managing Corporate Communication written by Harry Irwin and has been published by Allen & Unwin Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business communication categories.

An overview and analysis of organizational communication, concerned with the processes and practices of communication; audiences, messages and media; and communication policy, strategy and management. The text covers theory, practice and instruments of communication used within organizations.

Managing Corporate Communication

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Author : Rossella Gambetti
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16

Managing Corporate Communication written by Rossella Gambetti and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Business & Economics categories.

Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Essentials Of Corporate Communication

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Author : Cees B.M. Van Riel
language : en
Publisher: Routledge
Release Date : 2007-08-07

Essentials Of Corporate Communication written by Cees B.M. Van Riel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-07 with Business & Economics categories.

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Managing Corporate Communication

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Author : British Institute of Management
language : en
Publisher:
Release Date : 1978

Managing Corporate Communication written by British Institute of Management and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Business communication categories.

Corporate Communications Management

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Author : Diane Mary Gayeski
language : en
Publisher:
Release Date : 1993

Corporate Communications Management written by Diane Mary Gayeski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.

Corporate Communications Management: The Renaissance Communicator in Information-Age Organizations is a unique and comprehensive approach to managing corporate communications. It looks at the multitude of factors that go into successful corporate communications, including communication and learning theories as they apply to corporate business; how companies use communication; and how to analyze, create, and implement successful communication campaigns. This book also examines the status of the corporate communicators within an organization and analyzes the role of the communicator within the corporate environment. Corporate Communications Management features a breakthrough approach to corporate communications, numerous concrete examples drawn from the real world of corporate communications, interviews with professionals working in the field, and examples of successful communications campaigns. This book details corporate communication skills, technologies, theory, and practices within a professional context. Taking an interdisciplinary approach, Corporate Communications Management synthesizes several vital communication areas to provide a complete and practical grounding in corporate communication. It's primary success is in providing the tools that corporate communicators need to manage their resources effectively.

Corporate Communication

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Author : Joep Cornelissen
language : en
Publisher: SAGE
Release Date : 2011-03-17

Corporate Communication written by Joep Cornelissen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-17 with Business & Economics categories.

The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo

Corporate Communications

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Author : Joep Cornelissen
language : en
Publisher: SAGE
Release Date : 2004

Corporate Communications written by Joep Cornelissen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

'Corporate Communications' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organized and managed properly.

Corporate Communication

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Author : Michael B. Goodman
language : en
Publisher: Marcombo
Release Date : 1994-07-28

Corporate Communication written by Michael B. Goodman and has been published by Marcombo this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-07-28 with Business & Economics categories.

Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.

Managing Corporate Communication

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Author :
language : en
Publisher:
Release Date : 2000

Managing Corporate Communication written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.

Reputation Management

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Author : John Doorley
language : en
Publisher: Routledge
Release Date : 2020-07-14

Reputation Management written by John Doorley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-14 with Business & Economics categories.

Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.