Principles Of Corporate Communication

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Principles Of Corporate Communication

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Author : C. B. M. van Riel
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 1995

Principles Of Corporate Communication written by C. B. M. van Riel and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Communication in management categories.

This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.

Principles Of Corporate Communication

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Author : C. B. M. van Riel
language : en
Publisher:
Release Date : 1995

Principles Of Corporate Communication written by C. B. M. van Riel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Communication in management categories.

Corporate Communication

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Author : Sandra Oliver
language : en
Publisher: Kogan Page Publishers
Release Date : 1997

Corporate Communication written by Sandra Oliver and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.

Corporate Communication

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Author : Jaishri Jethwaney
language : en
Publisher: SAGE Publications Pvt. Limited
Release Date : 2019-01-17

Corporate Communication written by Jaishri Jethwaney and has been published by SAGE Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-17 with Language Arts & Disciplines categories.

A comprehensive and engaging textbook that helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups. A non-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand positioning, selecting appropriate channels of internal and external communication, and managing crisis and reputation, among others. This second revised edition of Corporate Communications: Principles and Practice—a well-accepted textbook designed for the students of mass communication, public relations and journalism—offers a fresh perspective into all basic and critical aspects of corporate communication. It incorporates the latest changes in governmental policies and industry trends in the country to aid students relate to the contemporary environment and become industry-ready. Key Features: · Incorporates the changes brought about by Companies Act 2013 (CSR practices), tax reforms by Government of India (GST in place of multiple indirect tax structure) and others · Includes citations from Encyclopedia on Corporate Reputation for global perspectives on issues. · New global and Indian case studies with points for discussion and analytical inputs

Corporate Communication

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Author : Jaishri Jethwaney
language : en
Publisher: Taylor & Francis
Release Date : 2024-02-13

Corporate Communication written by Jaishri Jethwaney and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-13 with Business & Economics categories.

Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being,” on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors. Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready. This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.

Principles And Practices Of Management And Business Communication

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Author : Anupam Karmakar
language : en
Publisher: Pearson Education India
Release Date :

Principles And Practices Of Management And Business Communication written by Anupam Karmakar and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Public Relations Corporate Communication

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Author :
language : en
Publisher:
Release Date : 2019

Public Relations Corporate Communication written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.

Fundamentals Of Corporate Communications

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Author : Richard Dolphin
language : en
Publisher: Routledge
Release Date : 2009-11-03

Fundamentals Of Corporate Communications written by Richard Dolphin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-03 with Business & Economics categories.

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.

A Handbook Of Corporate Communication And Public Relations

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Author : Sandra Oliver
language : en
Publisher: Routledge
Release Date : 2004-04-22

A Handbook Of Corporate Communication And Public Relations written by Sandra Oliver and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-22 with Business & Economics categories.

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.

Corporate Communication

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Author : Michael Goodman
language : en
Publisher:
Release Date : 2012

Corporate Communication written by Michael Goodman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.

The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and how they are interrelated should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline. Designed for the professional whose position requires the creation and management of an organization's communications, this book applies strategic approaches to tactical written and oral communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments. Essential to effective communication in corporate and organizational environments is the ability to understand and apply the concepts of corporate communication as strategic management functions.