Copywriting In A Week
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Successful Copywriting In A Week Teach Yourself
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Author : Robert Ashton
language : en
Publisher: Teach Yourself
Release Date : 2016-05-10
Successful Copywriting In A Week Teach Yourself written by Robert Ashton and has been published by Teach Yourself this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-10 with Business & Economics categories.
Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect: - Sunday: Focusing your message - Monday: Using layout, pictures and colour to make words memorable - Tuesday: Writing effective letters - Wednesday: Making advertising work for you - Thursday: Communicating clearly with the media - Friday: Preparing promotional print - Saturday: Composing proposals and presentation visuals
Copywriting In A Week
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Author : Robert Ashton
language : en
Publisher:
Release Date : 2016
Copywriting In A Week written by Robert Ashton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Advertising copy categories.
Great copywriting just got easier. It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. ncreasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important.
Copywriting In A Week
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Author : Rob Ashton
language : en
Publisher: Hachette UK
Release Date : 2012-03-30
Copywriting In A Week written by Rob Ashton and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-30 with Business & Economics categories.
Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect: - Sunday: Focusing your message - Monday: Using layout, pictures and colour to make words memorable - Tuesday: Writing effective letters - Wednesday: Making advertising work for you - Thursday: Communicating clearly with the media - Friday: Preparing promotional print - Saturday: Composing proposals and presentation visuals
Copywriting In A Week
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Author : Robert Ashton
language : en
Publisher: Teach Yourself
Release Date : 2012-02-24
Copywriting In A Week written by Robert Ashton and has been published by Teach Yourself this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-24 with Language Arts & Disciplines categories.
The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
Copywriting
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Author : George Timothy Clarke
language : en
Publisher:
Release Date : 1959
Copywriting written by George Timothy Clarke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Advertising copy categories.
Broadcast Copywriting
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Author : Peter B. Orlik
language : en
Publisher: Allyn & Bacon
Release Date : 1986
Broadcast Copywriting written by Peter B. Orlik and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
Copywriting For The Electronic Media
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Author : Milan D. Meeske
language : en
Publisher: Wadsworth Publishing Company
Release Date : 1992
Copywriting For The Electronic Media written by Milan D. Meeske and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).
Copywriting Business How To Start Earning 100 A Day In One Week
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Author : Josh Cooper
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-09-25
Copywriting Business How To Start Earning 100 A Day In One Week written by Josh Cooper and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-25 with categories.
Copywriting business is highly accessible and below you can find out why. This text brings together useful information that will help you start your own business in short time. Topics included: -Why become a copywriter -Types of copywriters -How to be successful as a copy writer -Recommended titles -How to charge for your work -How to make a copywriting portfolio -Useful tips -Words of wisdom As in any business, becoming a copywriter is above all about passion. However, many people become copywriters for different other reasons. It is very possible, no matter what reasons you may have. Even more, you do not really need any formal education for becoming a copywriter, but you have to really research what you need.
Broadcast Cable Copywriting
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Author : Peter B. Orlik
language : en
Publisher: Allyn & Bacon
Release Date : 1990
Broadcast Cable Copywriting written by Peter B. Orlik and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Advertising Copywriting
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Author : Philip Ward Burton
language : en
Publisher:
Release Date : 1962
Advertising Copywriting written by Philip Ward Burton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Advertising copy categories.