Advertising Copywriting
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Basics Advertising 01 Copywriting
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Author : Rob Bowdery
language : en
Publisher: Bloomsbury Publishing
Release Date : 2008-06-16
Basics Advertising 01 Copywriting written by Rob Bowdery and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-16 with Business & Economics categories.
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
How To Write A Good Advertisement A Short Course In Copywriting
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Author : Victor O. Schwab
language : en
Publisher: Golden Springs Publishing
Release Date : 2016-01-18
How To Write A Good Advertisement A Short Course In Copywriting written by Victor O. Schwab and has been published by Golden Springs Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-18 with Business & Economics categories.
GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that's difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.
Advertising Copywriting
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Author : Philip Ward Burton
language : en
Publisher:
Release Date : 1949
Advertising Copywriting written by Philip Ward Burton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1949 with Advertising copy categories.
The Adweek Copywriting Handbook
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Author : Joseph Sugarman
language : en
Publisher: John Wiley & Sons
Release Date : 2006-12-11
The Adweek Copywriting Handbook written by Joseph Sugarman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-11 with Business & Economics categories.
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Copywriting
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Author : Mark Shaw
language : en
Publisher: Hachette UK
Release Date : 2009-03-02
Copywriting written by Mark Shaw and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-02 with Language Arts & Disciplines categories.
Many people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. Using a series of exercises and illustrated examples of award-winning campaigns and communication, Copywriting takes you through step-by-step processes that can help you to write content quickly and effectively. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter. With chapters devoted to each specific medium, the book teaches the art of writing great copy for advertising and direct marketing, retailing, catalogues, company magazines, websites, branding and more.
Advertising Copywriting
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Author : Philip Ward Burton
language : en
Publisher: John Wiley & Sons
Release Date : 1983
Advertising Copywriting written by Philip Ward Burton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Here's everything you need to master the art of writing powerful, sales-clinching copy and stay ahead of the competition. From low-budget local advertising to big-budget national television spots, this premier resource presents the basics of writing for every advertising medium. Packed with unique tips, Advertising Copywriting: -- Explains how to create headlines that sell-- Provides advertising production information-- Introduces the research methods used to evaluate copy-- Summarizes the advertising laws that affect the copywriter
What You Should Know About Advertising Copywriting
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Author : Shirley F. Milton
language : en
Publisher:
Release Date : 1969
What You Should Know About Advertising Copywriting written by Shirley F. Milton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Advertising categories.
How To Write A Good Advertisement
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Author : Victor O. Schwab
language : en
Publisher:
Release Date : 1942
How To Write A Good Advertisement written by Victor O. Schwab and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1942 with Advertising categories.
How To Write A Good Ad Masters Of Marketing Secrets A Short Course In Copywriting
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Author : Dr. Robert C. Worstell
language : en
Publisher: Lulu.com
Release Date : 2014-05-30
How To Write A Good Ad Masters Of Marketing Secrets A Short Course In Copywriting written by Dr. Robert C. Worstell and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-30 with Business & Economics categories.
""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...
Write Great Ads
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Author : Erica Levy Klein
language : en
Publisher: Turner Publishing Company
Release Date : 1990-02-01
Write Great Ads written by Erica Levy Klein and has been published by Turner Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-02-01 with Business & Economics categories.
You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads! Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad * How to write a headline that really sells * How to come up with an original, effective selling concept * How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales! This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications."