Broadcast Copywriting

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Broadcast Copywriting As Process

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Author : J. Clark Weaver
language : en
Publisher: Longman Publishing Group
Release Date : 1984

Broadcast Copywriting As Process written by J. Clark Weaver and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.

Broadcast Copywriting

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Author : Peter B. Orlik
language : en
Publisher: Allyn & Bacon
Release Date : 1986

Broadcast Copywriting written by Peter B. Orlik and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.

Broadcast Broadband Copywriting

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Author : Peter B. Orlik
language : en
Publisher: Pearson
Release Date : 2010

Broadcast Broadband Copywriting written by Peter B. Orlik and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Broadcast advertising categories.

"This handbook addresses the fundamental techniques common to electronic media scripting in a manner accessible to students without any prior media experience. The Eighth Edition constructs a communication context for copywriting: from basic station IDs and liners to the crafting of Web, mobile and place-based messages, and culminates with a focused discussion of campaign creation. Along the way, the book introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and photoboards."--Publisher.

Broadcast Cable Copywriting

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Author : Peter B. Orlik
language : en
Publisher: Allyn & Bacon
Release Date : 1990

Broadcast Cable Copywriting written by Peter B. Orlik and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.

Broadcast Cable Copywriting

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Author : Peter B. Orlik
language : en
Publisher: Allyn & Bacon
Release Date : 2004

Broadcast Cable Copywriting written by Peter B. Orlik and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Language Arts & Disciplines categories.

"Broadcast/Cable Copywriting" is the most widely used text for learning how to write all types of copy for the electronic media. This text addresses the basic rules and techniques common to broadcast writing with a depth of coverage unmatched by its competitors, but without assuming any prior media writing, production, or advertising experience on the part of the reader. The 7th Edition constructs an expansive communication context for copywriting: from basic station IDs and liners to cross-media campaign creation. Along the way, "Broadcast/Cable Copywriting" introduces students to hundreds of current and classic examples of effective copywriting, including scripts, storyboards, and photoboards. New and Notable Features Deals with copywriting for radio and television (RTV) exclusively while covering the subject in great depth and breadth so that both working professionals and RTV students can use it as a "state of the discipline" guidebook to effective electronic media copy principles, format, and procedures. Begins with an orienting chapter that reveals copywriter work situations and concludes with a campaign creation chapter that pulls together the key techniques introduced throughout the book. Includes more than 250 message examples, many of which are new to this edition, providing students with exposure to cutting edge creativity. Intersperses discussions of Internet writing throughout the text, illustrating the interconnectedness of electronic media writing for the student. Includes updated content and referenced insights from top industry practitioners around the world, provides students with a broad range of examples.

Copywriting For The Electronic Media

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Author : Milan D. Meeske
language : en
Publisher: Wadsworth Publishing Company
Release Date : 1992

Copywriting For The Electronic Media written by Milan D. Meeske and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.

Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).

Writing For The Broadcast Media

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Author : Peter E. Mayeux
language : en
Publisher: Allyn & Bacon
Release Date : 1985

Writing For The Broadcast Media written by Peter E. Mayeux and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Language Arts & Disciplines categories.

Broadcast Advertising Copywriting

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Author : William L. Hagerman
language : en
Publisher: Butterworth-Heinemann
Release Date : 1990

Broadcast Advertising Copywriting written by William L. Hagerman and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.

Provides a broad understanding of the basic techniques employed in broadcast advertising copywriting. Elucidates rules of style for commericial writing, offers practical formulas and formats for both radio and TV, and provides abundant examples, ideas and exercises for inspiring creativity and honing skills.

Broadcasting Broadcast Advertising

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Author :
language : en
Publisher:
Release Date : 1944

Broadcasting Broadcast Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1944 with Radio broadcasting categories.

Broadcasting

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Author :
language : en
Publisher:
Release Date : 1976-04

Broadcasting written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976-04 with Broadcasting categories.